3 SOUTHERN CALIFORNIA FASHION BRANDS COLLABORATE FOR “LE PICKLE,” CELEBRATING THE UNOFFICIAL START OF SUMMER AND THE GROWING OBSESSION WITH THE SPORT OF PICKLEBALL

LE PICKLE: a capsule collaboration of luxury, with style Pickleball Bags & Accessories Fenix ​​Sportier, Ping Pong Surf Club and Good Together House offer style from the court to the beach LAGUNA BEACH, Calif., May 24, 2022 /PRNewswire/ — Three beach-based Southern California fashion powerhouses come together to kick off summer in true luxury coastal […]

Prada will dress gamers in the sports world of Riders Republic

To receive the Vogue Business newsletter, sign up here. Prada is partnering with Riders Republic, the multiplayer outdoor sports game from popular French gaming company Ubisoft, to outfit characters and offer branded sports gear as it progresses through the metaverse. Riders Republic players will be able to customize their characters in Prada’s sportswear line of […]

Why luxury brands want to get involved in football

The best football teams in Europe have their official drinks, official banking partners, official airlines and, increasingly, their official luxury fashion sponsors. Moncler and Dior are among the brands that last year signed deals to design formal wear or sportswear for Europe’s top soccer clubs. Italian soccer club Napoli’s ongoing partnership with Giorgio Armani, comprising […]