Elgar Johnson He was still in school when he first recognized the power of sport. At that time, football it was all: if he wasn’t kicking a ball, he would most likely be watching his beloved Liverpool FC. Tennis and badminton also took up a lot of time, although a brief experiment with cricket ended […]
Category: Style
How Adidas is investing in women in sport like never before
Adidas notes a drop in sports participation among women and LGBTQ+ people during adolescence as a combination of the onset of menstruation and social pressures that discourage people from engaging in sports activities. Adidas plans to address this drop with product, marketing, and community activations. “Women are part of any business opportunity,” says Free. “You […]
Plein Sport renews itself as a sportswear brand with gyms and food supplements – World Water Day
Philipp Plein has bullish plans for the imminent relaunch of the Plein Sport label, which is being taken up again under a revamped strategy. Amid the company’s restructuring, the Swiss businessman is keen to grab a slice of the lucrative sportswear market, which is valued at €312 billion and is expected to reach €400 billion […]
From Louis Vuitton to Harrods: luxury in skateboarding
In recent years, luxury brands like Dior and Louis Vuitton are increasingly willing to partner with traditional streetwear and skate brands to connect with the next-generation streetwear-conscious consumer, says Einhorn. In fact, the number of luxury collaborations increased 200 percent between 2020 and 2021, he adds. “If you look at the brands they collaborate with, […]
Line-up revealed for BBC Platinum Party at the Palace
Published: May 18, 2022 Updated: May 18, 2022 We are delighted to bring the nation together for this incredible once-in-a-lifetime event, broadcast live on the BBC with an incredible star-studded line-up of performers to celebrate the Queen’s momentous 70 years on the throne.”—Charlotte Moore, Director of content The BBC and Buckingham Palace today unveiled a […]
NFL recruits make a big fashion statement in Las Vegas
You can never have too much sauce. 💧#Bearcats | #NFLDraft | @iamSauceGardner pic.twitter.com/yP6sAWVCai — Cincinnati Football (@GoBearcatsFB) April 28, 2022 A handful of players “turned heads” in Thursday night’s NFL Draft before “playing only one down in the league because of their draft-day outfits,” according to ESPN.com’s William Ricks. Jewelry was a “common theme” on […]
Walmart Merges Fashion and Fitness with New Activewear and Swimwear Brand from Designer Michelle Smith and Fitness Superstar Stacey Griffith
As we continue to establish Walmart as a destination for fashion, we remain focused on expanding Walmart’s assortment of quality, fashion-forward clothing and accessories at incredible value. That includes strategic collaborations with designers and influencers to bring new collections to our portfolio of exclusive and elevated brands. Your new insights are resonating with our customers, […]
FANCURVE REVEALS THE FUTURE OF DIGITAL SPORTSWEAR
Fancurve is an original and easy-to-use platform with personalized virtual garments designed by highly qualified digital fashion designers. As a wardrobe for the modern sports collector, Fancurve is a space to express fandom and prepare for the next adventure. Through its community-driven ethos, Fancurve serves as an accessible Web3 platform for other fashion and lifestyle […]
Balenciaga and Adidas come together in a sports collaboration inspired by the 90s – Footwear News
Balenciaga and Adidas Originals have officially joined forces, continuing the athletic retailer’s latest foray into high fashion, and within the Kering brand family. Considered “Balenciaga / Adidas”, the collection aims to mix the archives of both brands to reinterpret the DNA of each one. According to a brand statement, it’s also inspired by the late […]
Southern Hills: The Greatest of All Time Often Boringly Crowned
TULSA, Okla. (AP) — About a month before Dave Stockton won the PGA Championship at Southern Hills, his father gave him Maxwell Maltz’s self-help classic “Psycho-Cybernetics,” and he paged through it. page highlighting various passages. . “It wasn’t a fun read,” Stockton said. “It was like reading sandpaper.” However, he came out with two tangible […]