JD Sports has unveiled its star-studded lineup for the ‘King of the Streets’ Christmas ad. Celebrating the best of British talent and the city that gave birth to the sportswear giant, the ad was filmed on the streets of Greater Manchester, in the same neighborhood where JD Sports was founded 40 years ago. Founded in 1982, JD Sports has been a welcome fixture on high streets across the UK. A hub for youth culture and streetwear, JD has stood for generation after generation and each member of this campaign’s cast has been carefully selected for their impact on British youth culture and an enduring spirit that matches that of the High Street giant. .
“As a business [JD Sports has] always welcomed communities that shop with [them] and the culture that surrounds it [it]”, says Peter Cowgill, chief executive of JD Sports Fashion plc.
Set to a soundtrack by Toddla T and Shaybo, the ad focuses on a young protagonist strolling down a fictional street, visiting a series of reimagined JD stores that include a dog grooming salon and smoothie parlor.
Each Christmassy JD store showcases a duo of young British stars working and catching up through the windows. Maya Jama and Michael Dapaah running a dog grooming salon, Little Simz and MS Banks at a smoothie parlor called Jammy Dodgers, Aitch and Shaybo working at Jerk & Dumplings takeaway, and British rappers Central Cee and Russ Millions exploring the grocery store Juicy & Delicious.
Other British stars in the ad include Jude Bellingham, Trent Alexander-Arnold, Ebe Eze, Kalvin Phillips, Leah Williamson, Jadon Sancho, KSI, Tobi Brown (AKA TBJZL), Young T & Bugsey, ArrDee, Joanna Chimonides, Joelah NOble, Jay 1 and Bike Stomz.
Visit jdsports.co.uk
Source: www.clashmusic.com