In the latest exploration of Lacoste, the sportswear brand dives into sportswear that is both functional and fashion-focused. The new proposal is presented in the form of a colorful and pattern-laden summer line that reinvents classic sports silhouettes for our increasingly active day-to-day lives. But it begs the question: What defines an active lifestyle today? […]
Category: Style
How Nike is working to make 2020 the decade of women’s sports – WWD
Nike is determined to make the 2020s the decade of women’s sports, led by superstars Naomi Osaka, Serena Williams, Megan Rapinoe, Billie Eilish and Megan Thee Stallion, as well as everyday athletes. “There are all-time highs in WNBA viewership, a lot of fans in Europe are watching women’s soccer…there’s so much energy in the space,” […]
Nike and Jacquemus will launch a sports and fashion collection inspired by the 90s
Nike has teamed up with Jacquemus for their latest designer collaboration. The next collection will merge sport with women’s fashion and is scheduled to launch this summer. The global sportswear brand has partnered with many high fashion names in the past, including Off-White’s Virgil Abloh, Sacai, Marine Serre, Ambush’s Yoon Ahn and more. But his […]
The Suns’ best title shot in franchise history ends in unimaginable ways
PHOENIX—Incomplete. For everyone involved in the Phoenix Suns’ season-long grind, from management and staff to players, there will be an inescapable sense that something incomplete hangs over them as competitors. A franchise-record 64-win year followed an NBA Finals appearance that legitimately set the standard in championship or bust. This was the franchise’s best shot at […]
The sports fashion collaboration is on a winning streak
The Serbian-born designer joins Aries founder Sofia Prantera in the Fila fan club. “Fila and Lacoste were the first two brands that I recognized as such because of the amazing logos,” says Prantera, an Italian living in London. “As we now know, branding has a big effect on young people.” Searching through the archives of […]
In 2022, sportswear is taking over fashion
At the end of the last decade, fashion writers tried to summarize the general style of the 2010s. The word that kept coming up? Athletics. Skinny cycling shorts were popularized by the Kardashian-Jenner family in neutral and earthy tones. Cute, oversized sweaters became our new favorite styles after they were seen swallowing the body of […]
How the Mets’ rotation is making history in an unlikely way
There was a great deal of hype surrounding the Mets’ rotation entering the 2022 season. But after ace Jacob deGrom was found to have a stress reaction in his right shoulder blade that would sideline him indefinitely, no it was hard to imagine injuries derailing what was supposed to be one of the best units […]
Venus Williams is the new global ambassador for Lacoste
Read more: Venus Williams writes a moving letter on equality Venus wears the fashion sport collection, soon available at Lacoste.com Trotter, a tennis fanatic who can hardly believe she can call Venus a colleague, is thrilled that the stars have aligned for this moment. “I can get a little excited, because I’m a huge tennis […]
Footballers, fashion and how a player’s image is now more important than ever
Football and fashion have not always been easy bedfellows. It’s not long ago that players were singled out for anything approaching an ostentatious dress sense. “It changed a lot over the years,” former Manchester City and Queens Park Rangers defender Nedum Onuoha tells The Athletic. “At the start of my career, in the early 2000s, […]
adidas celebrates black women who are breaking barriers in sport, fashion and innovation
This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women, starting with featured stories from their lived experiences. New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculum and mentoring opportunities; and an industry-changing design program for the […]