Community Heroes Chat Active Lifestyles for Lacoste

In the latest exploration of Lacoste, the sportswear brand dives into sportswear that is both functional and fashion-focused. The new proposal is presented in the form of a colorful and pattern-laden summer line that reinvents classic sports silhouettes for our increasingly active day-to-day lives. But it begs the question: What defines an active lifestyle today? […]

The Suns’ best title shot in franchise history ends in unimaginable ways

PHOENIX—Incomplete. For everyone involved in the Phoenix Suns’ season-long grind, from management and staff to players, there will be an inescapable sense that something incomplete hangs over them as competitors. A franchise-record 64-win year followed an NBA Finals appearance that legitimately set the standard in championship or bust. This was the franchise’s best shot at […]

The sports fashion collaboration is on a winning streak

The Serbian-born designer joins Aries founder Sofia Prantera in the Fila fan club. “Fila and Lacoste were the first two brands that I recognized as such because of the amazing logos,” says Prantera, an Italian living in London. “As we now know, branding has a big effect on young people.” Searching through the archives of […]

In 2022, sportswear is taking over fashion

At the end of the last decade, fashion writers tried to summarize the general style of the 2010s. The word that kept coming up? Athletics. Skinny cycling shorts were popularized by the Kardashian-Jenner family in neutral and earthy tones. Cute, oversized sweaters became our new favorite styles after they were seen swallowing the body of […]

Venus Williams is the new global ambassador for Lacoste

Read more: Venus Williams writes a moving letter on equality Venus wears the fashion sport collection, soon available at Lacoste.com Trotter, a tennis fanatic who can hardly believe she can call Venus a colleague, is thrilled that the stars have aligned for this moment. “I can get a little excited, because I’m a huge tennis […]

adidas celebrates black women who are breaking barriers in sport, fashion and innovation

This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women, starting with featured stories from their lived experiences. New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculum and mentoring opportunities; and an industry-changing design program for the […]