How quarterback Joe Burrow’s style sets him apart

“There is this tradition of white athletic excellence at a time when the quarterback position is changing, becoming more black,” said de Oca, founding director of the Center for the Critical Study of Sport at the University of Colorado, Colorado Springs. “Joe Burrow’s genius is connected to a black aesthetic, unlike Tom Brady, who is […]

Step aside Nike, Ye Donda’s sports brand is on the way

You would have had to be living “off the grid” not to have realized that 2022 will be a year shaped by Ye (formerly Kanye West). The “Heaven and Hell” artist is currently making headlines for his co-op outfit with his new girlfriend Julia Fox at Paris Fashion Week, where they attended the Schiaparelli show […]

Sports socks are the most affordable accessory of the season

So, you’ve read the headline and you think Vogue is declaring that sports socks are in. But in a non-fashion sense, they were never really out, were they? For spring/summer 2022, the athletic socks have had a stylish rebrand. Read More: Top 10 Spring/Summer 2022 Trends You Need to Know Now Miu Miu spring/summer 2022. […]

Tom Brady, 7-time Super Bowl champion, retires after 22 seasons

Brady after beating the St. Louis Rams in Super Bowl XXXVI.Credit… Mike Segar/Reuters Unsurprisingly, Tom Brady’s time in the NFL spotlight got off to an almost fairy-tale prophetic start. In a Super Bowl 20 years ago, Brady’s New England Patriots were two-touchdown losers to the St. Louis Rams in large part because Brady was a […]

Sporting goods 2022: the new normal is here

Although the COVID-19 pandemic continues to affect business around the world, the sporting goods industry has managed to return to pre-COVID-19 growth levels amid difficult economic circumstances. During 2020, sporting goods industry executives focused on three key trends: consumer shifts, the digital leap, and industry disruptions. In 2021, these trends continued, in some cases accelerating […]