WITH a reported net worth of close to £100 million, Tyson Fury is big business.
The majority of Gypsy King’s earnings have been made in the ring, primarily from the trilogy of fights with his nemesis Deontay Wilder.
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Tyson Fury has joined the world of energy drinksCredit: Instagram @furocityenergy
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Fury’s Furocity brand will be sold in Iceland and will also feature food and beer.Credit: Instagram @furocityenergy
But the 33-year-old boxer’s bank balance has been bolstered by sponsors and business ventures outside the sport.
Its Furocity label has landed on frozen supermarket chain Iceland, launching with an energy drink and will also feature food and beer.
Fury also sells his own merchandise, has fashion collaborations and regular fight sponsors.
However, despite joking about launching a masturbation lotion, he hasn’t delved into the world of self-pleasure.
SunSport takes a look at some of his dealings outside of boxing.
the fury business
Due to his sporting prowess, Fury was heavily courted by ESPN and landed a blockbuster deal with the US sports channel in 2019 for his next five fights worth £80m.
He also signed a consultancy agreement with MTK Global, a boxing management company that was founded by controversial Irish businessman Daniel Kinahan.
Fury’s success and fame have helped him grow his own brand.
His official online merchandise store sells signed t-shirts, polo shirts, gym vests, children’s clothing and souvenirs, including replica belts.
While the clothing is reasonably priced, costing between £15 for t-shirts and up to £35 for hoodies, a signed WBC belt will set punters back £999.99.
Before his fights, Fury is also known for wearing flashy tailored suits, often with his likeness on them.
Designed by Italian company Claudio Lugli, who have also outfitted Amir Khan and Conor McGregor, the fashion brand has teamed up with the two-time world heavyweight star for a collaboration.
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Wow Hydrate is one of the many sponsors of FuryCredit: WOW Hydrate
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The Gypsy King boasts his own official merchandisingCredit: Instagram @gypsykingofficialmerchandise
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Fury models a Claudio Lugli tailored suit during a press conferenceCredit: rex
The Tyson Fury: The Gypsy King Collection features some of those suits, as well as a range of cotton satin shirts priced from £70.
Fury is believed to get a cut of the sales, but a percentage is unknown.
When Fury is in the ring, he often wears his sponsors on his shorts.
Over the years, he has signed contracts with companies such as the American company Fashion Nova and partnered with Wow Hydrate, a sports water drink.
Manchester City star Kevin De Bruyne and England international Harry Maguire are also Wow Hydrate ambassadors.
In 2018, Marbella-based retailer Lund Group began a partnership with Fury as their official fight arena sponsor.
The Morecambe-based fighter gave them an honorable mention on Twitter.
He wrote: “Mass shoutout @lund new camp sponsors.”
Fury is always considerate of those who wish to back him up.
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Fury often wears his sponsors in his shorts during big fights.Credit: Getty
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Fury and his wife Paris can enjoy the high life thanks to the success of the championCredit: Instagram / @parisfury1
The one that got away…
Before Fury v Wilder II in 2020, Tyson made the startling claim that he masturbated seven times a day to prepare for the fight.
He said, “I masturbate seven times a day to keep my testosterone pumping.”
Shortly after, he shared a brilliant clip from his press conference spliced with a scene from the Wolf of Wall Street on his Instagram to suggest what he might be up to. EVEN MORE.
In the midst of preparing for his fight, Wilder stepped in and suggested that Fury should use a “thick lotion” if he plans to keep the daily rate high.
Fury then amusingly claimed that he was going to start selling ‘Tyson’s W**k Lotion’.
Officially, it never happened. But Fury shared an image of a bottle with an “Easy Stroke Masturbation Lotion” label on the front.
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Fury has amassed a fortune said to be worth close to £100mCredit: Pennsylvania
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However, Fury did not throw a masturbation lotion like he once threatenedCredit: Unknown, clear with images desktop
The mockup bottle also bore Fury’s signature, while the Instagram post included a caption.
“Easy Gypsyking stroke. For best results use up to 7 times a day,” it read.
Unfortunately, the bottle never made it to the stores.
Source: www.thesun.co.uk