You would have had to be living “off the grid” not to have realized that 2022 will be a year shaped by Ye (formerly Kanye West). The “Heaven and Hell” artist is currently making headlines for his co-op outfit with his new girlfriend Julia Fox at Paris Fashion Week, where they attended the Schiaparelli show in double leather looks. He also just announced that a Donda 2.0 is on the way, which his record exec Steven Victor has confirmed will be out sooner than you think. Elsewhere, he and Demna Gvasalia revealed there will be a Yeezy x Balençiaga x Gap capsule collection coming out this summer, while there’s also a rumored Yeezy x Air Jordan release, which Ye has teased on his Instagram. , on my way. In short: world domination.
And if Ye wasn’t busy enough, it has been revealed that he has also been working on his own sports brand. The move was first revealed by football player Antonio Brown in an interview with Complex this week, in which he said, “We are excited about the Donda sports brand and making this a competitive sports brand for athletes. I don’t think there are many fashion lines for athletes, who wear comfortable and fashionable clothes.”
While Ye or Brown haven’t said anything yet about what the upcoming athleisure brand will look like, it would be fair to assume it will bring the utilitarian aesthetic we’ve seen with the rapper’s seasonal Yeezy clothing line and the Yeezy x Gap line. to courts and pitches around the world.
In fact, this is something we have already seen Ye do. Working in collaboration with Balençiaga, he has created dusty, neutral-toned jerseys for his Donda Academy high school basketball team, which was released by the artist in 2021. Meanwhile, last night he dropped off-court merch (which you can actually buy ), which looks a lot like his Yeezy x Gap line: boxy hoodies and faded T-shirts.
With Ye winning Paris Fashion Week, could we see Donda sportswear at the 2024 Paris Olympics? Probable.
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Source: www.gq-magazine.co.uk