From sustainability to uncompromising beauty In 2022, beauty with purpose merges with sustainability to create a new beauty ecosystem, one that is built on uncompromising standards and principles. Consumers go beyond ‘clean’ to a place of absolute wellness, where pleasure and personal beauty are achieved without harm to people or the planet. The expectation is […]
Hailey Bieber has the kind of skin that usually requires a clever layer of makeup (and 45 minutes of downtime) to pull off. She has become the poster child for dewy complexion, and she really woke up like this, she doesn’t even wear foundation. With that in mind, it’s no wonder that every time she […]
Deerfield, IL Sales: $750 million Key Personnel: Rosalind Brewer, CEO, Walgreens Boots Alliance; Ornella Barra, director of operations, international, Walgreens Boots Alliance, Inc.; James Kehoe, executive vice president/global chief financial officer, Walgreens Boots Alliance, Inc.; Danielle Gray, Executive Vice President/Global Chief Legal Officer, Walgreens Boots Alliance, Inc.; Holly May, Executive Vice President/Global Chief Human Resources […]
Trend #1 • Sustainability In Japan, packaging has always been an important part of the product experience (consumer-focused, high-quality materials, clever folding techniques, and smooth angles). In Korea, packaging has enabled some of the biggest product changes in the cosmetics industry: the appearance of the cushion, for example. In China, packaging reflects different consumer trends: […]
Photo-Illustration: El Corte; Photos: The Black Beauty Effect You know how today’s beauty brands compete for the widest shade and tone makeup palettes? Yes, it wasn’t always like that. Over the decades, the beauty industry has been driven to evolve toward inclusion thanks in no small part to Black women and men blazing their own […]
I’ve written endlessly about celebrity and influencer beauty brands: why there are so many, why some work (and why most don’t), and which categories do better than others. I’ve weighed in on why some famous founders are outliers and called a fair number of these brands failures. I’ve dissected their meticulously timed marketing, product, and […]
Shelley Haus, director of marketing for Ulta Beauty, has died. She was 49 years old. The cause was cancer. Haus joined the retailer as vice president of brand marketing in 2014. She was promoted to senior vice president in 2017 and named CMO in 2019. Prior to Ulta, she held senior roles at GFK and […]
in his annual cosmotrends report, based on the analysis of the most innovative products chosen among the exhibiting companies at Cosmoprof Worldwide Bologna, highlighted Beautystreams eight key beauty trends: Grab him! puts the spotlight on lashes (and brows) as men and women get more creative, colorful and bold, combining self-expression with fun and experimentation. derma […]
AAt first glance, beauty is a shallow industry, Alley Gage admitted, her reflection in a nearby mirror as she discussed her decade-long career in cosmetics. The truth that she learned about the industry, well, it is a reality that she is not willing to ignore. “It gives you armor… a mask of confidence. You can […]
It can be a challenge to find kid-appropriate beauty products that are safe to use, but won’t bust your budget. Whether you’re shopping for bubble bath for your toddler or helping your teen shop for their very first “official” lip color, these kids’ beauty products are not only safe and effective, but they’re practical and […]