in his annual cosmotrends report, based on the analysis of the most innovative products chosen among the exhibiting companies at Cosmoprof Worldwide Bologna, highlighted Beautystreams eight key beauty trends:
Grab him! puts the spotlight on lashes (and brows) as men and women get more creative, colorful and bold, combining self-expression with fun and experimentation.
derma nerd highlights the rise of AI-powered smart delivery systems that increase the power of active ingredients and make products more efficient, for example through smart encapsulation, nanosome technology or microdosing.
beauty by numbers it’s another technology-driven trend; with product personalization reaching new heights as increasingly sophisticated forms of AI enable detailed diagnostics and personalized product recommendations and formulas for a truly personalized beauty solution.
No to H2O refers to the increasingly popular water-conscious cosmetics, such as dry anhydrous (without water) or solid cosmetics. With water scarcity set to be one of the biggest global issues in the near future, reducing the water footprint of beauty product manufacturing will be key.
Tribute to the Ancients highlights the recent rise of traditional ingredients and age-old beauty rituals. These confer a sense of stability and tranquility in a time of uncertainty, as well as inspiring curiosity and a desire to experiment.
Surprise me, delight me it’s about embracing the feel and pleasure of use; a renewed focus on tangible touchpoints and tactile sensations after several years of everything becoming more digitized. This trend is committed to surprising sensory benefits, textures and interesting formats to turn the application of the product into a fun experience.
mind body soul it reflects how people increasingly view wellness through a broader lens, incorporating all aspects of life. A new generation of beauty products not only provides skincare benefits, but also helps create a holistic experience of well-being, sparking joy and uplifting mood.
Finally, Lab Born Natural Products is another trend driven by sustainability, which focuses on the possibilities of biotechnology to create powerful active ingredients and natural ingredients without negatively impacting the planet. The development of natural ingredients through synthetic processes increases the use of renewable natural resources and is more respectful of the environment.
Source: www.premiumbeautynews.com