Hailey Bieber has the kind of skin that usually requires a clever layer of makeup (and 45 minutes of downtime) to pull off. She has become the poster child for dewy complexion, and she really woke up like this, she doesn’t even wear foundation. With that in mind, it’s no wonder that every time she gives her followers a peek at her beauty routine on social media, millions of people tune in hoping to steal her secrets. But with the launch of her new skincare brand, Rhode Beauty, replicating her radiance has never been easier.
The line, which launched Wednesday after months of anticipation, is dedicated to delivering “intentional and effective skincare essentials” that nourish the skin barrier. With three products, a lip balm, serum, and moisturizer, the routine is simple and streamlined, focusing on overall skin health rather than the usual quick fixes we’ve grown accustomed to seeing from celebrity-endorsed brands.
Your skin barrier is your skin’s first line of defense against the elements. When compromised, the skin becomes inflamed, which can lead to a host of problems including dryness, sensitivity, and acne. To keep this protective layer working properly, you’ll want to take a gentle approach (meaning no harsh cleansers or harsh peels) and keep your complexion well-hydrated.
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With Rhode, Bieber has given you the tools you need to do just that. A “less is more” approach to skin health is needed, with the idea that if you keep your skin healthy from the get-go, you won’t need to spend 10 extra steps trying to fix any skin issues that may crop up. the process. And the best part? He does it all for less than $30 each.
The products
Rhode Peptide Glaze Liquid — $29.00
The breakdown
Bieber’s skin is regularly compared to a glazed doughnut, so it makes sense that this “liquid glaze” is the flagship of his line. Contains Peptides, Hyaluronic Acid, and Marula Oil to hydrate and plump skin, plus Niacinamide for antioxidant protection and anti-inflammatory benefits.
the review
I know this serum offers legit long-term effects, but it’s the instant gratification it provides that has me already smitten. It has a light gel-like texture that makes me excited to apply it to my face (it feels so good!) and it immediately makes my skin look brighter and more radiant. Even after it sinks in, it leaves behind the kind of “glazed” look that Bieber has us all scrambling for. No wonder it’s already sold out (don’t worry, you can join the waiting list).
Rhode Barrier Restorative Cream — $29.00
The breakdown
Moisture is key to skin barrier health, and this cream delivers it in abundance, thanks to a blend of plant-based squalane and shea butter. It also has niacinamide to help soothe any existing inflammation, peptides to plump and strengthen skin, and antioxidant-rich açai to protect against environmental stressors.
the review
The way I want to describe this product sounds counterintuitive, but here it goes: It’s ultra-thick, but it’s also one of the sheer, smoothest moisturizers I’ve ever applied. It comes out of the tube looking like a cream, but turns into a kind of jelly as it absorbs into the skin. Admittedly, it’s a bit sticky at first, but it gives skin a nice, dewy glow for hours after application.
Rhode Peptide Lip Treatment — $16.00
The breakdown
Rhodes Lip Treatment employs the hydrating and plumping benefits of peptides and shea butter to give you “pillow-soft” lips. It’s part gloss, part lip treatment, and can be used as a mask (Bieber recommends applying a thick layer and letting it sit for 10 minutes) to add volume.
the review
If it’s “moist lips” you’re after, this will help you get it. It feels shiny, but not sticky, on your lips, and keeps them hydrated even after the finish has worn off. It’s totally translucent, which means you can wear it during the day to enhance your natural lip color or at night without feeling like you’re going to bed with lipstick on. The watermelon and salted caramel flavors smell and taste like lollipops, which I love, but if that’s not your thing, there’s also an unscented option.
What do dermatologists think?
“I think your line is very well done; you’ve certainly chosen some key ingredients to support the efficacy of your products,” says Rachel Nazarian, MD, a board-certified dermatologist based in New York City. “…Overall, I give it a thumbs up.”
Peptides are the star of the show in Rhodes’ marketing materials (two of the three products even have the word “peptides” in their names) and earn the derm seal of approval. “There are several types of peptides found in skincare, and I’m not exactly sure which ones are used in these products, but overall I find them to be a great addition to most people’s skincare regimens.” people too, primarily because of its effectiveness in increasing collagen and elastin formation, essentially ‘anti-aging,'” says Dr. Nazarian.
It also names niacinamide checks, an anti-inflammatory that improves hyperpigmentation and hydration; plant-based squalane, which helps hydration; and hyaluronic acid, a “moisture magnet to attract hydration to the skin” as three of her favorite ingredients in formulas.
“There also seem to be a number of natural antioxidants and anti-inflammatory ingredients that neutralize free radical damage, which means it’s a great product if you live in highly polluted areas or areas where there are a lot of environmental stressors,” says Dr. Nazarian. . . “Topical antioxidant like Acai [which is included in the line] may help minimize premature aging due to free radical damage.”
However, Caren Campbell, MD, a San Francisco-based board-certified dermatologist, raises some red flags about some of Rhodes’ other ingredients. She notes that cupuaçu oil (which the brand says “helps maintain skin elasticity by improving the suppleness of dry, dehydrated lips”) and babassu oil (which the brand says is a “rich, natural source of lauric acid to support the microbiome and replenish skin’s overall moisture”) are not well-studied enough to support these claims. She also notes that shea butter may be too thick for some skin types and warns against using oil-based ingredients like marula oil and shea butter, as they can clog pores.
In general, though? We are big fans.
If you’re still wondering what a peptide is (and why you can benefit from having it in your routine), check out the video below.
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Source: www.wellandgood.com