Forget weed for your well-being, Pure Beauty wants to get you high

High and Seek: Pure Beauty co-founder Imelda Walavalkar calls her brand “unabashedly recreational.” Maggie Shannon Endorsed by Timbaland and Nas, Imelda Walavalkar’s Los Angeles-based cannabis brand leans toward the joy of getting high and having fun. In 2017, three friends from New York moved to Los Angeles to reinvent the cigarette. But the kind of […]

KKW Beauty, Glossier and the beauty mood change

The big changes in the two beauty monoliths of the 2010s indicate that our priorities have changed, and what is to come In the 2010s, beauty culture was defined by two archetypal makeup looks. There was the no-makeup makeup look, my face, but dewy, packaged in millennial pink by Emily Weiss. brighter. And then there […]

Top 9 Beauty & Wellness Launches of May 2022

When you live in a colder climate, it seems like there’s an endless countdown to summer. As we approach the end of May, the countdown is mostly complete, but that doesn’t mean we’re ready to jump straight into summer; Some preparation is still required on the beauty front. For example, is your SPF strong enough […]

5 Ilia Beauty Products I’m Restocking During Her Sale

Photo-Illustration: by The Cut; Photos: Retailer Bianca Nieves, Shopping Editor, wearing 5 different Ilia Beauty products. Photo: Snow White Starting today, June 7, through June 12, Ilia Beauty is offering 20 percent off orders of $75 and up. And if you’re a no-makeup makeup enthusiast like me, I encourage you to stock up on some. […]

What’s going on with Bite Beauty?

Sasha Medvedeva/Shutterstock Bite Beauty is a brand best known for its colorful packaging and wide range of shades in everything from lipsticks to foundations (via Refinery29). Originally founded in 2012 by Susanne Langmuir (via The Cut), Kendo bought the company in 2014. A few years later, in January 2020, it changed its name entirely. Discontinuing […]

“Jello Skin” is a big beauty trend for 2022

Image Source: Getty / puhhha “Jelly skin” is the latest beauty trend taking TikTok by storm. The skincare trend is all about plump, vibrant, and healthy-looking skin. It was coined by creator and beauty enthusiast Ava Lee. A few years ago, K-beauty brought us crystal skin, and everyone embarked on a quest to get their […]

Post-pandemic needs of the new Beauty Shopper – WWD

Amid widespread social and personal changes due to the pandemic, beauty customers are now more discerning about the products they choose. There is a greater focus on personal wellness and personal care, as well as a general desire for customization. At the recent WWD CEO Summit: Beauty Unfiltered, Raji Behal, Head of Partner Success at […]