It’s very meta.
Following Balenciaga, Prada and Thom Browne, Facebook and Instagram parent company Meta is partnering with DressX for a digital-only fashion collection for its Avatars store.
The first digital creator’s collection DressX will offer a collection of 3D outfits for users to wear across Meta media including Instagram, Facebook and Messenger. Avatars Store is a digital marketplace where users can customize a digital doppelganger for use on their social media accounts.
“As one of the first builders in the digital fashion industry and with vast experience in creating digital wardrobes for the metaverse, DressX is proud to join forces with Meta and enable people from all over the world to express their personality using a new disruptive set of tools. ”, the company said in a statement. “Fashion is a universal visual language and we are honored to empower the people who create avatars on Meta platforms with endless possibilities to express themselves in the digital world.”
The collection includes metallic giraffe prints and vests, red and multicolored mini dresses and branded sweatshirts for men and women. It also includes sizing with various body types available.
Another look from the DressX collection for the Meta avatar shop.
Courtesy DressX
Meta’s Avatars store launched in June, betting on the idea that users will choose to frequently change their look with an eye-catching introduction from Meta CEO Mark Zuckerberg and VP of Fashion Partnerships Eva Chen. The store has a range of free customizable offers as well as branded collections.
The DressX partnership comes just as Meta is upping its fashion game in the metaverse so users can more fully represent themselves. “We know that people want to buy premium clothing,” said Nicola Mendelsohn, vice president of Meta’s global trade group, at WWD’s virtual Tech Forum. “You can buy now, things to wear. So trade is driving the way the world works, and it will drive the metaverse as well.”
DressX previously partnered with Jason Wu and Peter Dundas in the NFT space.
DressX digital items will be priced at $2.99 and the brand plans to release collections regularly on the platform.
Source: wwd.com