PARIS — Even babies can now wear Louis Vuitton, with the launch of the French luxury house’s first newborn collection.
Vuitton said Wednesday that the line, which will launch on March 3 in select stores around the world, will include clothing, shoes, accessories and items featuring a new take on its signature monogram pattern. The brand’s signature flowers will appear as perforations on the leather shoes, as a 3D paisley knit, and as a label attached to many of the pieces.
“The collection represents a thoughtful range of everyday pieces and special occasion styles, from early toys that can become lifelong keepsakes,” the house said in a statement. Baby gifts on offer include an engraved silver tumbler, a Louis Vuitton teddy bear and a specially designed wardrobe trunk.
The clothing, in sizes up to 12 months, is made with materials selected in accordance with the brand’s commitment to responsible sourcing. Environmental standards include organic cotton and leather certified by the Leather Working Group, while cashmere and sheep’s wool come from partners that ensure animal welfare, Vuitton said.
Items from the Louis Vuitton baby collection.
Courtesy of Louis Vuitton
Baby outfits come in a palette of milky white, sandy dune, and tonal grays, and include onesies, matching outfits, bodysuits, pajamas, a dress, and a double-sided hooded coat, with accessories ranging from knitted slippers to beanies. with flowers, bibs and socks. .
Vuitton is not a complete stranger in the children’s universe. Gaston-Louis Vuitton, grandson of the house’s founder, opened his first toy department inside the Avenue des Champs-Élysées store in the 1930s.
And the latest brand campaigns have focused on the theme of childhood. The late Virgil Abloh’s first campaign as menswear art director featured a three-year-old boy, while a recent short film directed by Terrence Malick shows a boy and his group of friends going on an adventure.
Italian businessman Renzo Rosso, who makes children’s lines for brands including Diesel, Marni and MM6 Maison Margiela, said there has been an increase in demand for children’s clothing brands, particularly in the luxury range, citing more floors dedicated to clothing. for kids in department stores and the growing mini-me trend.
“In addition, parents enjoy showing their children wearing specific brands that they themselves appreciate for their values and aesthetics,” he told WWD in December.