Fashion brand points to new era of metaverse commerce as Color World drives online digital spending

NEW YORK, September 22, 2022 /PRNewswire/ — Color Star Technology Co., Ltd. (Nasdaq: CSCW) (“Color Star” or the “Company”), an entertainment technology company with a global network that focuses on the application of technology and intelligence artificial in the entertainment industry, recently announced that the Asian fashion brand, Unbounded Human, will officially start selling its clothing on the ColorWorld Metaverse (“Color World”) platform. Centered on the oriental style, Unbounded Human not only aspires to expand globally, but also has its eyes on the future developments of Color World. The fashion brand will become the first of its kind on the platform.

Unbounded Human is committed to creating fashion items that balance comfort and luxury with professionalism and design in mind. It seeks that each garment becomes a versatile or even cultural pillar in people’s wardrobes, following and integrating trends to create even more novel trends belonging to the oriental aesthetic. As the brand continues to mature, it now focuses on the metaverse era of commerce. At the heart of this cooperation with Color Star is Color World, a metaverse platform featuring artificial intelligence and celebrity entertainment that has more than a million users worldwide. For businesses, this means that Color World will bring them their own traffic. Today, the phrase “traffic is king” is even more crucial to profit, and it just so happens that Color Star’s metaverse platform can provide the traffic. It is imperative that offline brands that want to take advantage of the opportunity in the ever-changing digital commerce landscape find a platform with high traffic and popularity.

The cooperation agreement was previously agreed, and since then, the Color Star team has designed and built the fashion brand with a metaverse headquarters ready with product showcases. The new era of metaverse trading will bring new developments to Unbounded Human. Meanwhile, Color World will help by promoting brands on the platform and creating a huge market space for brands and companies.

farhan qadirCEO of Color Star, said: “The metaverse is the inevitable direction of the development of digital commerce. Our metaverse platform is not only an entertainment technology platform, but also a platform that can generate profits for businesses, and it is very important generate value as it allows us to grow further Metaverse trading will always depend on user traffic, so we will continue to improve the variety and novelty of software features for the benefit of businesses and users alike. feedback to improve user experience. The era of metaverse trading has come, and what we want to do is make users want to spend more time in Color World. New business partners are always welcome, you can contact Color Star by email if you are interested in doing it.”

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color China Entertainment Ltd. and CACM Group NY, Inc. The Company’s online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com.

Forward-Looking Statement

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements about plans, objectives, goals, strategies, future events or performance, underlying assumptions, and other statements. they are not statements of historical fact. When the Company uses words such as “may”, “will”, “intends”, “should”, “believes”, “expects”, “anticipates”, “projects”, “estimates” or similar expressions that do not relate solely to historical matters, is making forward-looking statements. Forward-looking statements do not guarantee future performance and involve risks and uncertainties that may cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company’s goals and strategies; the future business development of the Company, including the development of the metaverse project; demand and acceptance of products and services; changes in technology; Economic conditions; the growth of the international educational and training services market where CSCW conducts its business; reputation and brand; the impact of competition and prices; government regulations; fluctuations in general business and economic conditions and assumptions underlying or related to any of the foregoing risks and others contained in reports filed by the Company with the Securities and Exchange Commission. For these reasons, among others, investors are cautioned not to place undue reliance on the forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the US Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law, regulation or rule.

SOURCE Color Star Technology Co., Ltd.

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