Bugatti International is looking to break new ground in 2023, but they’ve already made pool tables and safes. What’s left?
for sebastian bell
January 22, 2023 at 07:57
for sebastian bell
What do a safe, a $1.5 million watch, a decorative case for a bottle of champagne, a $300,000 pool table, a carbon fiber smart watch, and a Costco electric scooter from $300,000 have in common? 900 dollars? They’ve all been hastily taped with Bugatti badges to make them cost more.
All of the aforementioned products and more came as a result of the automaker’s lifestyle business, and business is booming. Bugatti International celebrated 20 percent year-on-year growth in 2022, something it considers unprecedented in its history.
Bugatti is “synonymous with excellent, innovative and exquisite creations that go beyond the automotive sphere,” says Wiebke Ståhl, CEO of Bugatti International. “The success our Bugatti brand expansion division has experienced in 2022 is highlighted by our highly focused approach and partnering with only the right partners for the right projects at the right time, ensuring that the partners’ brands and creations they embody Bugatti’s core values. and a shared vision.”
Read: Jacob & Co Celebrates Jean Bugatti With $250,000 Watch
And that’s good news for people with big bank accounts and no self-control, because Bugatti International says its “high-class experiences will continue to light up in 2023.” While the choice of the word “illuminate” is, well, the opposite of illuminate, I think it is intended to hint at the fact that the company intends to continue selling so-called lifestyle products to wealthy people with taste. squeaky, but I repeat it. .
In fact, the brand says it will break new ground in 2023, putting the Bugatti badge on products in markets it hasn’t reached before. The brand has already released a Lego model of the Bolide hypercar this year, though that’s hardly a new frontier for Bugatti. However, with these new products, it hopes to attract new buyers to the automotive brand.
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“Bugatti is the world leader in the design, development, construction and delivery of hyper sports cars that are at the forefront of performance, engineering and styling,” says Ståhl. “We look to create new stories for our existing clients and surely invite new ones to discover our beautiful luxury brand.”
Source: news.google.com