Buying beauty products has never been so overwhelming. With countless celebrity lines, expensive high-end products (and their blogger-heralded knock-offs), “clean” formulas and more on the shelves, a trip to any beauty store, in person or virtually, can guarantee a headache. To help you navigate the endless sea of makeup and skincare, our editors share their favorite products you can find at the Ulta beauty haven. Ulta is one of my personal favorites for shopping as it has a wonderful range of prices all under one roof. Instead of making separate trips to find luxury brands and drugstores, I can get everything I need at Ulta. To save even more money, be sure to join their rewards program and also always check their website for coupons. Our Ulta editor’s pre-order products range from budget-friendly makeup to splurge-worthy skincare, and you’ll want to try them all.
OPI Nail Polish in Put It In Neutral
Courtesy Ulta
I’ve gotten poetic about it before, but this tone is genuinely the perfect nude. Achieve that healthy, “your nails but better” look that’s fresh and timeless.
elf Cosmetics Poreless Putty Primer
Courtesy Ulta
In fact, I bought this budget pick on the recommendation of someone who works at Ulta, and it’s my favorite primer I’ve ever used. I don’t like the texture of silicone formulas, but the “moisturizers” can make me feel too greasy. This one feels moisturizing but still gives me a poreless veil (no silicone).
Laura Mercier Translucent Loose Setting Powder
Courtesy Ulta
It’s amazing what a few swipes of this miracle powder will do. Consider your look set for hours, T-zone shine gone and pores diminished. “My makeup wouldn’t survive an entire wedding reception without this setting powder!” says Betsy Cribb, editor of Home and Features.
Tan-Luxe The Face Illuminating Self-Tanning Drops
Courtesy Ulta
Rich skincare drops have changed the sunless tanning game for the better. They are easier to apply and much more customizable in terms of the level of color you are looking for. “I love this for fall and winter,” says Cribb. “It makes me look like I’m still getting a good amount of sun… even when I’m not.”
Benefit Cosmetics Liquid Lip Blush & Cheek Tint
Courtesy Ulta
If you like beauty products that can pull double duty, look no further. “This is the one thing I use every day,” says Digital Fellow Hallie Milstein. “I go for the classic Benetint shade that I’m pretty sure my mom has been wearing since the ’90s (I originally stole it from her makeup drawer in high school and have been wearing it ever since!), but now it’s coming.” a lot of different shades.”
IT Cosmetics CC+ Nude Glow Light Foundation + Illuminating Serum with SPF 40
Courtesy Ulta
If you’re on the hunt for a new face makeup, consider this the Swiss Army Knife of formulas. “This is everything I want in an everyday foundation: light coverage, a subtle shimmer, and 40+ SPF,” says Assistant General Manager Anna Price Olson.
TI Brushes for ULTA Airbrush Radiance Fan Brush #116
Courtesy Ulta
When it comes to shopping for beauty products, don’t overlook application tools, which can drastically change your finished product. “I LOVE all of the IT brushes, but this is a favorite for highlighters because it’s so easy to apply,” says Olson.
Benefit Cosmetics Gimme Brow+ Volumizing Tinted Brow Gel
Courtesy Ulta
Olson says this is her “tried and true, never stop buying brow gel,” and she’s not the only one. More than 13,000 Ulta reviewers have given this cult favorite a five-star rating.
ULTA Beauty Collection Mineral Powder Foundation
Courtesy Ulta
Die-hard fans of powder foundation now have an affordable option to consider. “I prefer a powder foundation for everyday wear, and this one from Ulta Beauty Collection is my all-time favorite,” says digital editor Jenna Sims. “I always stock up when they’re buying one and get one for half price, which makes it even more affordable than it already is!”
CeraVe Rejuvenating Retinol Serum
Courtesy Ulta
Retinol is often considered the gold standard of skincare for smoothing lines, but it can be expensive in the derm’s office, and it’s certainly harsh on sensitive skin. Cult favorite drugstore brand CeraVe solved both problems with this product. “I was hesitant to add a retinol to my skincare routine since I have very sensitive skin, but this serum is gentle enough to apply every night,” says Sims.
Patchology FlashPatch Rejuvenating Eye Gels
Courtesy Ulta
Raise your hand if you’re having trouble with your under eye area after too little sleep or an overly indulgent night… All hands go up! Meet your new secret weapon. “These eye gels feel luxurious and are super effective without having to spend tons of money,” says associate editor Kaitlyn Yarborough. “Plus, they seriously depuff and brighten, making them perfect for prepping the skin under your eyes before putting on makeup or for use when you’re feeling a little puffy or dull.” Put them in the fridge for an additional cooling and calming effect.
NYX Professional Makeup The Brow Glue Clear Laminating Gel
Courtesy Ulta
Brow gel is a newer staple in beauty regimens everywhere, and this affordable pick is an easy way to add it to yours. “The absolute BEST brow gel, AND it’s under $10!” says Content Manager Hannah Zepeda. “If you like the thick and fluffy ‘soapy brows’ look, try this!”
Hero Cosmetics Mighty Patch Duo
Courtesy Ulta
Don’t let an outbreak ruin your day—these little wonders will practically make it disappear overnight. “These hydrocolloid patches do wonders for blemishes,” says Zepeda. “I’ll put one on before I go to bed, and when I wake up, my pimple will be 90% gone (so much flatter and easier to cover with concealer the next day!)”
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