mef fashion is an expression of the times in which we live, this year’s biggest moments tell the story of a tumultuous world. The war in Ukraine, the rise of anti-Semitism and the exploitation of children made their way into fashion, editorial and business news in 2022. Of course, there were also moments of empowerment and lightness: Rihanna redefined maternity wear with bold, celebratory looks; Julia Fox became a fashion-forward star; and ’90s supermodel Linda Evangelista made a triumphant return to the runway.
Here are the 10 biggest fashion moments this year.
Rihanna changes the game of maternity clothes
When cultural force and future Super Bowl star Rihanna announced her pregnancy earlier this year, she broke the news with a photo of her walking through New York City with partner A$AP Rocky in a puffy Chanel. vintage hot pink. jacket, her tummy cleverly exposed. That moment set the tone for a quarter of stunning maternity looks, with Rihanna favoring revealing, couture ensembles that centered around her growing belly. From a sheer black dress worn over lingerie for the Dior show during Paris Fashion Week in March to an endless array of crop tops, bandeaus, and low-rise pants that not only showcased but celebrated her tummy, Rihanna rewrote the rules. of maternity clothes. one look at a time.
Read more: Rihanna on building a beauty empire: “I’m going to push the boundaries of this industry”
Julia Fox becomes an avant-garde muse
As a veteran New York City artist and rising star of uncut gemsJulia Fox didn’t lack for recognition before this year, but after she embarked on a brief but highly publicized relationship with Kanye West (who now goes by Ye) in early 2022, she rose to a level of viral fame. When Fox appeared on Ye’s arm at Paris Fashion Week in February wearing dramatic black eyeliner and matching denim and leather looks to match the rapper, she went from local celebrity to fashion muse. avant-garde international The romance was short-lived, but Fox has since renowned herself as a fashion agent of mayhem with outfits that are daring, unconventional, and often gravity-defying (she recently worked with a friend to make an ensemble with little more than dead leaves, resin and chains). While her penchant for dressing can be shocking at times, she’s also proven entertaining and relatable online, becoming the voice of the moment on TikTok with DIY videos, confessionals, and endearing comments from talking heads. .
Miu Miu’s ubiquitous miniskirt helps mark “the end of the BBL”
If there was one look that dominated both the red carpets and the editorials this year, it was Miu Miu’s Y2K-esque miniskirt, a deconstructed – and very small – version of the schoolgirl pleated staple. The skirt was ubiquitous in 2022, appearing in couture items like Nicole Kidman’s. vanity fair cover shoot and on the streets during fashion month. And like most major fashion moments, the skirt was more than a skirt. The low-waisted micro-mini style seemed to herald a further return to the aesthetic of the early years, a time when “heroin chic” or “ultra-slim” were considered viable trends. That message was emphasized when Miu Miu screened a short film at the end of the Spring/Summer 22 fashion show in October 2021, where she debuted the skirt, which mocked the Brazilian Butt Lift (BBL).
Gigi Hadid and other models donate their fashion week profits to Ukraine
In March, just weeks after the war in Ukraine began, supermodel Gigi Hadid took to Instagram to share that, following the example of fellow model Mica Arganaraz, she would donate the proceeds from her fashion month shows to support “those who suffer” in Ukraine and those affected by the war in Palestine. While other models including Vittoria Cerretti, Kaia Gerber and Gigi’s sister Bella Hadid also followed Arganaraz’s lead, it was Gigi Hadid’s social media post that garnered the most headlines: Fashion he covered his announcement in an Instagram post, but later removed the mention of his sentiments on Palestine from the caption and then added it back, facing criticism at every turn. When the magazine returned Hadid’s language on Palestine to publication, she included an editor’s note: “We’ve updated this caption to accurately reflect Gigi Hadid’s statement about her donation.”
Kim Kardashian wears Marilyn Monroe dress to the Met Gala
For this year’s Met Gala, which was themed “American Fashion,” Kim Kardashian paid tribute to an American icon, Marilyn Monroe, by wearing the jeweled nude dress the actor wore to sing “Happy Birthday” to President John F. Kennedy. in 1962. The dress, a body-hugging column gown inspired by a Bob Mackie sketch for costume designer Jean Louis, was custom-made for Monroe and loaned to Kardashian by Ripley’s Believe It or Not museum in Orlando, who won the dress. at auction in 2016 with a bid of $4.8 million, making it the most expensive dress ever sold at auction. Kardashian’s decision to wear the dress was controversial. Some criticized her for daring to wear a piece of such historical significance and risk damaging the dress, while others took issue with the reality star’s proud admission that she went on a strict diet and lost 16 pounds in three weeks to fit in. the. arguing that her behavior encouraged unhealthy ideals of beauty.
Read more: Kim Kardashian revisits American history by wearing the iconic Marilyn Monroe dress at the Met Gala
Linda Evangelista returns to the catwalk for the first time in 15 years
Supermodel Linda Evangelista made her triumphant return to the runway for the Fendi show in New York in September 2022, her first fashion show appearance in 15 years. One of the original “Supers” whose runway and editorial presence defined the supermodel’s golden age in the 1990s, Evangelista had made headlines in recent years after revealing that a cosmetic procedure had left her, to her own devices. words, “brutally disfigured.” .” Evangelista’s runway appearance was greeted with a standing ovation by Kim Kardashian and Kate Moss. It wasn’t her only foray into her fashion this year; she also appeared on the cover of British FashionSeptember issue.
Bella Hadid steals the show at Paris Fashion Week in a spray-on dress
Bella Hadid was the talk of Paris Fashion Week this fall when, in a stunning finale to the Coperni show, she had a dress sprayed across her body, a moment many interpreted as an homage to the spring 1999 show. from Alexander McQueen, where supermodel Shalom Harlow’s white dress was spray-painted by robots. Coperni’s stunt began with Hadid, clad only in a thong, standing as designers hand-sprayed her body with Fabrican, a patented spray-on fabric. After applying a few layers, the material formed a dress, which the designers fashioned by cutting a slit and shaping the bodice into an off-the-shoulder shape. According to Coperni, the Fabrican dress is washable and reusable (if you have Hadid’s exact measurements), but it can also be returned to its original solution bottle to regenerate.
Ye exercises hate speech in his Yeezy S9 show
Ye is no stranger to controversy, but this year the polarizing musician and designer crossed a line that had dire consequences. At Paris Fashion Week this fall, Ye put on a surprise show for his Yeezy S9 collection where he showed off T-shirts bearing a white supremacist phrase that the Anti-Defamation League and the Southern Poverty Law Center have categorized as hate speech. While the collection was criticized, it was Ye’s attack on Fashion editor and stylist Gabriella Karefa-Johnson on social media, after she shared a critique of her decision to make the t-shirts, which sparked a furor. Days later, on social media and in interviews, Ye made a series of anti-Semitic comments that led to the end not only of her relationship with Fashionbut also collaborations and associations with companies such as Balenciaga, Gap and Adidas.
Alessandro Michele leaves Gucci amid a series of changes in the industry
In one of the most shocking industry announcements of the year, Gucci shared that creative director Alessandro Michele would no longer be at the helm of the brand after nearly 20 years with the company and seven years at the helm. Michele’s whimsical, logo-studded style redefined and updated the legacy luxury house, making it the go-to choice for stars like Harry Styles, Lana del Rey and Jared Leto. He was responsible for the hugely profitable renaissance of the brand for parent company Kering, whose revenue nearly quadrupled between 2015 and 2019, Michele’s first few years as creative director; Gucci’s global revenue has outpaced other Kering Group brands, including Balenciaga, Saint Laurent and Alexander McQueen, throughout the years of Michele’s leadership. Her departure wasn’t the only shakeup in the fashion leadership; this year, top players Burberry’s Riccardo Tisci left his job and Raf Simons closed his namesake label, pointing to a sense of volatility across the industry.
Read more: the gucci effect
Balenciaga incites outrage with ad campaigns
Balenciaga, a brand that has thrived on controversy under the provocative creative director Demna, took it too far. The fashion house, which has sent models down the runway dressed like refugees in luxurious leather trash bags and riffed on couture items like Ikea’s $0.99 shopping bag and Bernie Sanders campaign merchandise, is involved in a scandal. The controversy began in November after Balenciaga featured an ad campaign showing children holding teddy bear-shaped bags dressed in BDSM clothing and another featuring images of documents related to child pornography laws. Both campaigns generated calls for accountability, as well as conspiracy theories suggesting that Balenciaga was promoting child exploitation. CEO Cedric Charbit and Demna have released statements apologizing for the images. “I want to personally apologize for the incorrect artistic choice of the concept for the gift campaign with the children and I take my responsibility,” Demna wrote on Instagram. “It was inappropriate for children to promote items that had nothing to do with them.”
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