This Celeb Favorite ‘Smart Beauty’ Brand Just Launched Its First Skin Care Product

From the first day we discovered Merit Beauty’s minimalist and effective “smart beauty” products, we’ve been huge fans. The brainchild of Katherine Power, co-founder of Who What Wear and founder of Versed, one of our favorite drugstore skincare brands, Merit has quickly become a staple for those seeking a sophisticated approach to makeup. without foolishnesses. Now, the brand brings that same philosophy to skin with its new Great Skin Instant Glow Serum ($38), which hydrates, soothes, and brightens for smoother, glowing skin.

Cameron Diaz, Mandy Moore, Jenna Dewan and Whitney Port, a celebrity favorite for a clean, simple and effective approach, have all praised Merit. 9.5 out of 10. Knowing that half the battle of a gorgeous, dewy look is the shine underneath, it’s no surprise that the latest addition to the standout line of skin-loving lip oils and color balms is this non-irritating all-in-one. . serum.

Deconstructing skincare steps down to the basics, Powers and her team spent five years (going back more than 50 times to perfect it) developing the lightweight serum. They called in celebrity esthetician Bibi de Sousa to make sure Great Skin stays as clean and effective as her makeup. De Sousa, known for working with clients like Hailey Beiber and Billie Ellish, enforced her ‘No List’ of 73 ‘clean’ but potentially acne-triggering ingredients to offer a skin-perfecting solution that won’t cause breakouts. With four types of hyaluronic acid, 2% niacinamide, cocoa seed extract, and Japanese gold thread root, it’s perfect for those with mature, dry, and combination skin for a “lit from within” everyday look.

The recyclable glass bottle fits within Merit’s sleek and sophisticated aesthetic. It won’t be long before we see it on the vanities of more of our favorite celebs who shine. Available for pre-order now, Great Skin launches at MeritBeauty.com and Sephora on October 6.

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