The show featured a special collaboration collection with Syrian Christian and musical performances by artists such as Avril Lavigne, Shenseea and ylona garcia
THE ANGELS, September 25, 2022 /PRNewswire/ — Global online fashion, beauty and lifestyle retailer SHEIN today presented Rock The Runway: SHEIN for All, a fashion show featuring musical artists and professional dancers, to showcase the Fall-Winter 2022 collections. from SHEIN, SHEIN brands X and SHEIN; Frenchy, SXY, Modely and MOD, as well as their sub-brands; ROMWE, DAZY and a special collaboration for their premium brand MOTF with the award-winning fashion designer Syrian Christian.
Pop-punk icon Avril Lavigne headlines SHEIN’s 2nd Annual Fashion Show, Rock The Runway: SHEIN for All
SHEIN’s second annual fashion show, Rock The Runway: SHEIN for All, showcased its Fall-Winter 2022 collections in the most entertaining way by featuring musical artists and professional dancers in outfits from SHEIN and its brands. This year’s headliners include pop-punk icon avril lavigne (by ROMWE), Jamaican dancehall sensation Shenseea (by SHE IN), and Filipino-Australian singer-songwriter ylona garcia from 88 going up (for DAZY). The fashion show also featured a collaboration, the After Work Collection, with award-winning fashion designer Syrian Christian by MOTF. In the same SHEIN spirit of promoting emerging trends, the show featured upcoming musical acts. brooke eden (for SHEIN Mod), Alexander John (for SHEIN SXY), Victoria Kimani (by SHEIN-BAE), owenn (for SHEIN model), the future x (by SHEIN-X), Y haley reinhart (for SHEIN Frenchy).
“The SHEIN Rock The Runway Fashion Show is a unique event that fuses music and fashion,” said musical guest avril lavigne who is currently on tour in support of his latest album love sux (Elektra/DTA records). “We shot ‘Bite Me’ music video style during the fashion show. I had a great time filming and wearing her clothes.”
SHEIN plans to continue Rock The Runway annually to provide customers and fans with an innovative and exciting way to experience the brand’s Fall-Winter collections. Fans can anticipate more celebrity collaborations and surprise musical guests in the coming year. The Fall-Winter 2022 collections for all SHEIN brands are now available at www.shein.com.
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About SHEIN
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and allowing us to offer a variety of affordable products to customers around the world. From our global offices, we reach clients in more than 150 countries. For more information about SHEIN, visit SHEIN.com.
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