SAN FRANCISCO, August 22, 2022 /PRNewswire/ — Global color cosmetics powerhouse KVD Beauty® announces a new collection of liquid lipsticks that are sure to be your next cult classic. Introducing Everlasting Hyperlight Liquid Lipstick, a next-generation, long-wearing, transfer-resistant set of formulas to replace the original collection, Everlasting Liquid Lipstick. To celebrate the launch, brand partner paris jackson takes her partnership with KVD Beauty to the next level, serving not only as the face of the campaign, but also as co-creative director.
Paris Jackson Faces the Global Campaign for KVD Beauty’s New Everlasting Hyperlight Liquid Lipstick
Everlasting Hyperlight Liquid Lipstick lasts like liquid lipstick but feels like mist. The evolution of its liquid lipstick revolution, KVD Beauty, took the brand’s original iconic all-day transfer-resistant formula and evolved it to deliver an even better experience: extreme comfort and a super-light feel. 100% of users said Everlasting Hyperlight Liquid Lipstick was comfortable even after 8 hours of wear (in a consumer study with 32 volunteers).
Powered by nourishing raspberry stem cells, this ultra-slim, flexible formula moves seamlessly with lips to help prevent clumping, flaking and dryness. This pigment-packed formula is ultra-comfortable without compromising the impactful color payoff KVD Beauty is known for.
Dangerously bold and undetectably light, this evolved formula comes in 21 feather-resistant matte shades and features a slim, precise applicator for complete control without the need for a lip liner—just line, fill in, and let it go. Choose your favorite shade from a collection of petal-soft neutrals and heady hints named after poisonous plants and strange flowers.
With 21 shades available at launch and more to come in the coming year, the Everlasting Hyperlight Liquid Lipstick shade names are inspired by a strange garden filled with beautiful yet dangerous botanicals. Available shades include: Moon flower (terracotta rose), moth orchid (soft pink)cobra lily (rust red)scorpio (indigo blue) and more. In particular, the brand’s best-selling shade. Lolita is undergoing its own evolution, relaunching with this new collection as Queen of poisons.
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Back for her second campaign with KVD Beauty, multi-hyphenate paris jackson is the face of the new Everlasting Hyperlight Liquid Lipstick, a fitting fit for this collection of serene and striking shades. In addition to appearing in the campaign, Jackson was also involved in the creative direction of the shoot, where she helped select the location, guided the fairy goth and grunge aesthetics through strategic styling by Jackson and her stylist. , Danyul. Brown, and collaborated with the campaign’s makeup artist and Artistry Global Veritas Ambassador for KVD Beauty anthony nguyen in the beauty looks shown in the pictures.
“KVD Beauty has grown significantly in recent years, and we are excited to continue to evolve both the brand and our cosmetics to meet the needs of our loyal consumers,” says Tara Loftis, global vice president of marketing and public relations for Kendo Brands. “With the new Everlasting Hyperlight liquid lipstick and the incredible paris jackson As the face of the campaign, this new release highlights our continued support for the artist community while taking the bold collection of merchandise everyone knows and loves to the next level. We are confident that this new collection will be well received by brand loyalists and new buyers alike.”
100% vegan and cruelty free, KVD Beauty Everlasting Hyperlight Liquid Lipstick ($22) is now available online at KVDBeauty.com, in store and online at Ulta.com, and in store and online at Sephora.com at August 21, 2022.
ABOUT KVD BEAUTY:
KVD Beauty means Kara, Veritas, Decora—Courage, Truth, Beauty—because your truth is valuable and beautiful. We create high-performance makeup and pigments inspired by the art of tattooing, like our award-winning Tattoo Liner. With long-wearing, ink-like pigment and razor-sharp precision, it’s the undisputed holy grail of liquid eyeliner. But we stand for more than just performance: our makeup is 100% vegan and cruelty-free, we care about the planet, and we champion art of all kinds, not just makeup. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.
KVD Beauty Introduces the Launch of New Everlasting Hyperlight Liquid Lipstick in 21 Shades
(PRNewsfoto/KVD Beauty)
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SOURCE KVD Beauty
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