LEWISVILLE, Texas–(COMMERCIAL WIRE)–Today, JCPenney launches Frye and Co., a collection of clothing, footwear and handbags from the American West, inspired by the iconic Frye brand. Frye and Co. offers products authentically made with the JCPenney consumer in mind, offering distinctive styling and classic silhouettes for men and women.
Frye and Co. for JCPenney elevates the national retailer’s portfolio of fashion brands and offers fresh designs for trendsetters and lovers of western-inspired style, all while paying homage to the heritage of its namesake brand. In addition to boots and bags, Frye and Co. offers a collection of lifestyle clothing that encompasses the brand’s core DNA of craftsmanship, quality and authenticity.
“We are pleased to bring the exclusive Frye and Co. collection to our customers and offer the timeless, iconic style that Frye is known for,” said Michelle Wlazlo, executive vice president and chief marketing officer for JCPenney. “JCPenney strives to celebrate and serve America’s diverse working families by providing style that is accessible to all, and we are excited to partner with a brand whose history and values align with our own.”
Designed for any adventure, whether it’s on the open road or cruising around town, Frye and Co. offers timeless silhouettes, sophisticated design details and contemporary styles for men and women. Boots are available in women’s sizes 6-11 and men’s sizes 7-13. Assortment also includes sherpa jackets, bohemian midi dresses, light island sweaters, shirts, pants and more available in sizes XS-3X and Big & Tall of man Plus, cold-weather pieces, home accessories, and tech will hit shelves in late fall 2022, just in time for the holidays.
“Frye is a truly American brand that occupies a unique position in the fashion and lifestyle landscape,” said Christina Martin Pieper, senior vice president of brand and lifestyle at ABG. “We are excited to expand the brand’s reach with the launch of Frye and Co. at JCPenney and introduce new distinctive product offerings inspired by the brand’s rich heritage.”
JCPenney customers can now purchase Frye & Co. footwear and accessories at 300 stores and apparel at 150 stores nationwide. The complete Frye & Co. assortment is available at jcp.com.
About JCPenney
JCPenney is the shopping destination for diverse working American families. With inclusion at its core, the Company’s array of products meet customers’ everyday needs and help them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of national and private label fashion, apparel, home, beauty and jewelry and provides personal services including hairdressing, portraiture and optics. The Company and its 50,000 associates around the world serve customers where, when and how they want to shop, from jcp.com to more than 650 stores in the US and Puerto Rico.
In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Visit the JCPenney Newsroom for more information and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
About Frye & Co.
Frye & Co. is a classic American lifestyle brand offering artisan craftsmanship and western-inspired style that pays homage to the original American shoemaker. Offering accessible, fashionable and inclusive clothing and accessories for women and men, Frye & Co. embodies Frye’s classic heritage and aesthetic.
About the Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City with offices around the world, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across luxury, specialty, department store, mid-tier, mass-market and e-commerce channels and in more than 8,500 independent stores and stores-within-stores worldwide.
ABG is committed to transforming brands by delivering compelling products, content, business and immersive experiences. Create and activate original marketing strategies to drive the success of your brands across all consumer touchpoints, platforms, and emerging media.
ABG’s portfolio of world-renowned and iconic brands generates more than $22.5 billion in global annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J ®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto® , Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers® , Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrands.com.
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Source: www.businesswire.com