The beauty business is expanding. Here’s how you can be a part of it.

People have been using beauty products since the dawn of civilization, and yet the beauty industry has seen more change in the last five years than ever before. Legacy conglomerates like Revlon have been challenged by independent disruptors like Milani and Bubble. The range of strategic buyers has broadened from major stakeholders like L’Oréal, Unilever and The Estée Lauder Companies to traditional consumer goods companies like Church & Dwight and family investment vehicles like Famille C. Celebrities and influencers are clamoring for leveraging their following and building their own beauty businesses.

To examine these changes, we created The Business of Beauty, providing the same kind of agenda-setting coverage that has made BoF the most essential and trusted voice in the global fashion industry for the beauty and wellness space.

Today, we are doubling down on that commitment. We believe the beauty industry needs a modern, globally-minded B2B publication that does more than just cover the news, offering in-depth analysis and advisory-style advice to beauty and wellness professionals around the world.

To lead this initiative, we have chosen veteran beauty journalist Priya Rao as executive editor. In the coming months, working closely with our beauty editor, Rachel Strugatz, Priya will develop an expanded offering of must-read news, analytics features, proprietary research, and events, all focused on the beauty space:

2 dedicated weekly newsletters — This week, we’re introducing a new flagship weekly newsletter published every Monday and written by Priya. On Thursdays, Rachel Strugatz will continue to share her scoops and weekly industry insights. To sign up for these free weekly newsletters, Click here.2 annual BoF Professional case studies — Next month, you’ll see the first of two beauty industry case studies focusing on elf beauty. Once an indie company, elf has seen 15 straight quarters of growth and created the template for how brands can use TikTok to win Gen-Z loyalty. Our case study will break down how they’ve done it. To sign up for BoF Professional, Click here.The State of Fashion: Beauty Report — In May, we will publish a dedicated report on the global beauty industry in association with McKinsey & Company as part of The State of Fashion series, now in its eighth year. Stay tuned for updates to this report.The Global Forum for the Business of Beauty: Between May 30 and June 1, we will host our first invite-only gathering bringing together world beauty leaders in an intimate backcountry location in California, inspired by BoF VOICES, the industry’s highly anticipated annual event of fashion that set a new standard for what a professional conference can be: interactive, inspiring and insightful. For more information on partnership opportunities or to request an invitation to attend, Send us an email.

We hope you enjoy The Business of Beauty and look forward to your feedback as we deepen our focus on this dynamic and captivating industry.

Imran Amed

Founder and CEO