The James is now available to franchisees, accelerating Sonesta’s global development strategy and further advancing its presence in the lifestyle market.
NEWTON, Mass., January 12, 2023 /PRNewswire/ — Sonesta International Hotels Corporation (Sonesta) today announced the expansion of its global development strategy to include The James brand as part of Sonesta’s franchise portfolio in the US and across Latin Americaoffering franchisees a high-end lifestyle option in major urban and tourist destination markets.
Currently, The James Nomad, NY (which features Scarpetta Restaurant and The Seville), is the prototype for future properties under their license agreement. Sonesta will rebrand two of The Royal Sonesta properties from its managed portfolio later this year to The James brand: The Royal Sonesta Chicago River North and The Royal Sonesta Washington DC Dupont Circle.
“The James is a lifestyle brand that provides guests with a unique hospitality experience based on high-quality services and amenities supported by timeless design,” he said. Elizabeth HarlowHead of Marketing and brand officer from Sonesta. “James’ environment is locally inspired, influenced by each hotel’s local community to provide each traveler with a memorable experience. James’ hallmark is his commitment to creating an emotional connection with each guest.”
The James brand caters to both visiting and local guests, offering a unique experience at each property. Featuring destination-worthy food and beverages, each hotel will partner with restaurateurs, transforming each restaurant into a destination.
“Adding The James to our franchise portfolio furthers our goal to expand our Upper-Upscale and Lifestyle market offerings and helps position Sonesta as an industry leader in franchising,” said Brian Quinn, director of development for Sonesta. “The James is a sophisticated urban retreat that appeals to a broad, wealthy and multi-generational audience. The introduction of this brand is another example of the exciting ways we are developing and evolving Sonesta’s growing franchise portfolio.”
In September 2021, Sonesta Franchising debuted in the US with a complete platform of franchise services, hotel operations and franchise support. With 14 industry-leading brands, Sonesta Franchising offers a wide range of hotel services to meet the needs of every type of traveler.
About Sonesta
Sonesta is the eighth largest hotel company according to Smith Travel Research (STR) with approximately 1,200 properties totaling 100,000 rooms across 16 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; James, Sonesta Hotels & Resorts; Sonesta Selection; Sonesta ES Suites, Sonesta Simply Suites and Sonesta Cruise Collection operating in Egypt, further; Sonesta Posadas del Inca; RL Hotel; Red Lion Hotels; Red Lion Inn & Suites; Signature Inn; GuestHouse Extended Stay; Knights Inn, Americas Best Value Inn and Canadas Best Value Inn. For more information about Sonesta and its locations, visit franchise.sonesta.com or email [email protected].
Media Contact:
Lorie Juliano Sonesta Head Franchise and Communication Development [email protected]
SOURCE Sonesta International Hotels Corporation
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