No sport is immune to waves, not even the conservative kind (note: lowercase C), and especially skiing. Take a look at tennis, a hobby that was designed specifically for those with enough free ground for a real court. The all-white dress code has been shattered in the face of Nick Kyrgios’s bright red temperament and cult label Palmes, a team from Copenhagen who distort Wimbledon in their skatewear. The golf course was once a power broker for business negotiations and negligent presidents. Now, it’s been overtaken by brands like Manors, with their comfortable kids’ fits that are designed for golf, and other brands that have channeled the ethos of golf apparel into cohesive, candied brands (see: Tyler, the Creator’s Golf the flower). It was only a matter of time before the flood reached the slopes. Skiwear is now official and refreshingly wavy.
Over the weekend, Los Angeles collective Brain Dead announced a partnership with winter sports brand K2. That is significant. Brain Dead has long thrown West Coast casuals down a K-hole, and has amassed a cult following thanks to this disruptive graphics-driven approach. While she has been a part of associations before, most were focused on fashion. Made in conjunction with a respected skiwear manufacturer, this material is both functional and cool.
Brain death x K2
The limited-edition collection has ski suits and snowboards for the advanced class (the designs are, naturally, packed with Brain Dead acid trip graphics), along with clothing that doesn’t look much like the ski wear of yesteryear. . Hoodies are big and puffy. There are jester hats and shipments of 2000s boy bands. Camo ensembles are more shocking streetwear than that weird war-mad TA reservist. It’s gear for guys who, when they’re not spending their Saturdays queuing at Soho pop-ups, like to head to Chamonix for the winter.
It’s part of a broader push for skiwear. At Emporio Armani, Signore Giorgio’s youthful offshoot has gone sustainable and wavy for the runways. Called ‘The Arctic’ collection, the specially designed padded jackets are dotted with icy prints; sunglasses are Matrix-y; the scarves are not made from merino blends, but recycled nylon crepe. Moncler, the perennial favorite of the alpine outfit, has long sponsored experimental luxury as part of its Genius project: Craig Green, Thom Browne and Pierpaolo Piccioli have reinvented the brand’s signature jacket. BAPE makes colour-block ski jackets. Even Balmain teamed up with Rossignol to give the famed French skiwear brand some of the magic that has long captivated the Kardashians and members of the Premier League.
Source: news.google.com