No sport is immune to waves, not even the conservative kind (note: lowercase C), and especially skiing. Check out tennis, a hobby that was specifically designed for those with enough free ground for a real court. The all-white dress code has been broken in the face of the bright red temperament of Nick Kyrgios and the cult label Palmes, a Copenhagen team that distorts Wimbledon in their skate gear. The golf course was once a power corridor for business negotiations and negligent presidents. Now, it’s been surpassed by brands like Manors, with its comfortable kids’ fits that are designed for golfing, and other brands that have channeled the spirit of golf apparel into cohesive, candied brands (see: Tyler, the Creator’s Golf the flower). It was only a matter of time before the flood reached the slopes. Ski wear is now official and refreshingly rippled.
Over the weekend, the Los Angeles collective Brain Dead announced a partnership with winter sports brand K2. That is significant. Brain Dead has long thrown West Coast casuals into a K-hole, and has amassed a cult following thanks to this disruptive, graphics-driven approach. While she has been a part of associations before, most focused on fashion. Made in conjunction with a respected skiwear manufacturer, this material is both functional and cool.
Brain dead x K2
The limited-edition collection has ski sets and snowboards for the advanced class (the designs are, naturally, packed with Brain Dead acid trip graphics), along with clothing that doesn’t look much like the ski wear of yesteryear. . Hoodies are big and puffy. There are jester hats and loads of 2000s boy bands. Camouflage ensembles are more shocking streetwear than that weird war-mad TA reservist. It’s gear for the guys who, when they’re not spending Saturdays queuing at Soho pop-ups, like to head to Chamonix for the winter.
It’s part of a broader push for ski apparel. At Emporio Armani, the youthful branch of Signore Giorgio has gone sustainable and undulating for the runways. Called ‘The Arctic’ collection, the purpose-built puffer jackets are peppered with icy prints; the sunglasses are Matrix-y; the scarves are not made from merino blends, but from recycled nylon crepe. Perennial favorite of the alpine ensemble, Moncler has long patronized experimental luxury as part of its Genius project: Craig Green, Thom Browne and Pierpaolo Piccioli have reinvented the brand’s signature jacket. BAPE makes color block ski jackets. Even Balmain teamed up with Rossignol to give the famous French skiwear brand some of the magic that has long captivated the Kardashians and members of the Premier League.
Source: news.google.com