Rare Beauty has launched a limited edition lipstick in a shade of red with brown undertones. All proceeds from the product will be donated to the Rare Impact Fund, a mental health charity. I tried the lipstick and loved it – it’s comfortable, vibrant and long lasting. Loading Something is loading.
Thanks for registering!
Access your favorite topics in a personalized feed while you’re on the go. download the app
Selena Gomez’s Rare Beauty is one of the most popular makeup brands on the market, and their latest release is an example of why.
The company recently announced a new limited-edition shade of its Lip Soufflé Matte Lip Cream: a brown-tinged red called Limitless.
It is being sold on the Rare Beauty website for $20, with 100% of sales being donated to the Rare Impact Fund, the company’s mental health charity.
A post shared by Selena Gomez’s Rare Beauty (@rarebeauty)
I’ve been a huge fan of the brand’s lip creams since they first launched in August 2020. But after Rare Beauty dropped lip glosses and lipstick bullets, the original formula dropped off my radar.
So when Limitless was announced in early October, I thought it was a good time to return to an old favorite.
I ordered the lipstick on a Monday night and it arrived the following Thursday morning. It came with a Rare Beauty reusable bag, thank you cards to fill in, and a sample card of the brand’s concealer.
My order came with thank you cards and a sample of concealer.
Amanda Krause/Insider
Before I used the lipstick, I noticed that the packaging featured a message about Rare Beauty’s charity.
The lipstick tube had “Rare Impact” printed on it, and its outer box featured the message: “100% of sales of this lipstick will go to the Rare Impact Fund to expand mental health services in underserved communities.”
There was also a reusable bag inside my order.
Amanda Krause/Insider
Then I tried the lipstick and instantly became a fan. It applied smoothly and vibrantly in just one swipe, adding color and a light pastel scent to my lips.
The lipstick is also versatile. I applied a light bang first and blended it with my fingers to get a dry look, but then added a few more coats to make it opaque.
Like Rare Beauty’s other lip products, this one lasts a long time, through hours at work, lunch breaks, and talking with friends.
But unlike other red lipsticks, most of which smudge and require touch-ups, this one stayed put and felt comfortable all day.
The lipstick is so comfortable that I forgot I was wearing it.
Amanda Krause/Insider
That said, the main thing I love about the brand’s Soufflé products is how unique they are.
They are just as long lasting as other liquid lipsticks, but so much more comfortable, so much so that I forget I’m wearing them. The whipped texture also creates a blurring effect that makes your lips look healthy and hydrated.
So if you ask me, a new shade that was created to fund mental health support is just the icing on this pastel-scented lipstick.
Source: news.google.com