wobble plate | Photo courtesy of SwingDish
Christian Chensvold, Contributing Writer | Thursday, July 14, 2022
Looking smart on the golf course has incredible power to mitigate the vicissitudes of this maddening game. And with the lines between work, play and dining in the city becoming as blurred as a morning in St. Andrews, Scotland, where golf was born, golf apparel is transforming into something the active golfer can use from dusk to dawn.
in the recent PGA Show Buying and Education Summitheld on July 11 and 12 at the JW Marriott Las Vegas Resort & Spaone company in particular caught our eye with its versatile style and impressive sales figures.
SwingPlate was founded by Tricia Covel, wife of country star Toby Keith, and two daughters. The pandemic may have crippled other industries, but not golf, which was able to halt its declining participation numbers as it was a socially distanced outdoor activity. Forty percent of new golfers are now women, and SwingDish’s revenue is up 3,200 percent since the start of COVID.
“We want women to have a versatile wardrobe that they can wear on the golf course,” said Krystal Sandubrae, director of sales and marketing and co-founder, “and transition into their everyday lifestyle, as golfers tend to live in golf clothes, but they don’t always like their clothes or think they’re fashionable.”
There are 921 golf courses in the state of California, and another brand you’re likely to see is Mizzen + Major. While some brands start with golf apparel and then adapt it to the rest of an active lifestyle, Mizzen + Main started the other way around, making a name for itself by creating the first performance cloth dress shirt before moving on to a collection. complete. for the casual workplace.
The brand’s new Golf Essentials collection consists of slim-fit performance polo shirts, novelty print shorts and a variety of long-sleeved tees for when the wind blows over Pebble Beach. “With moisture-wicking, wrinkle-resistant, four-way stretch fabric,” the company said, “our pants, polos and sweaters take you straight from back-to-back meetings to back-to-back birdies, which PGA players trust. and double-digit handicappers alike.”
Source: www.apparelnews.net