PARIS, June 25 (Reuters) – Contemporary French brand Officine Generale stepped out onto a large colonnaded courtyard in Paris’s historic Marais district to present its latest collection of classic tailored designs for men and women, featuring fresh poplin shirts and relaxed and pleated shirts. trousers with matching jackets on a cobblestone court.
The models marched in a straight line as the breeze tugged at looser styles, lifting the tails of silk scarves into the air and adding drama to the evening show.
“I think when you wear a pair of white jeans with a black sweater and a pair of sandals, maybe you’re closer to the French dream than the extravagance that we see,” designer Pierre Maheo told Reuters, describing his approach to fashion. fashion. . “You can’t just have things that are all over the place on the podium.”
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Founded by Maheo a decade ago, the brand has quietly built up a loyal following and recently joined a wave of French brands opening stores in the United States, including Ami, which put on a show at the foot of the Sacre-Coeur basilica. previously. this week. read more
In contrast to the celebrity-studded shows of blockbuster brands like Louis Vuitton, which brought a marching band from Florida to perform at the Louvre, Officine Generale is one of the regulars on the Paris Fashion Week schedule known to crowds. more intimate. read more
The menswear shows run through June 26 in Paris, with Celine closing the events.
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Reporting by Mimosa Spencer, Editing by Rosalba O’Brien
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Source: www.reuters.com