Sports fanaticism and high fashion are far from mutually exclusive: consider tennis skirts, Chuck Taylors, that Yankees cap you bought at the MoMa gift shop. Street style has been a product of sportswear—and vice versa—since time immemorial (and after all, what is a football field but a track? What is a uniform but an outfit?).
With that in mind, as global Fashion Weeks draw to a close, it seems only fair that we treat the impending football season as yet another excuse to flex our style sensibilities. That’s why we’re selecting the most runway-appropriate official NFL merchandise on offer right now. It’s up to you whether you choose to display yours at a tailgate, at a Super Bowl party, or perhaps at the club, but know that all of the above are appropriate.
vintage fitted cap
Retro is always in style, so try a classic 59FIFTY fitted hat instead of its contemporary counterparts. For one thing, it will help underscore the fact that his love for his team goes back generations, and for two, someone on the street will no doubt ask him if the “49ers” are up-and-coming designers.
New era
2022 Sideline Historic 59FIFTY Equipped: San Francisco 49ers
$45.99 at the NFL Store
patchwork team
It’s your classic team gear, but with an added twist. Sewn as a fusion of two different styles of his team’s traditional apparel, it gives the Bode-esque couture patchwork effect that’s trending in high fashion right now.
NFL
Mitchell & Ness sweatshirt for women
$59.99 at the NFL Store
knitted hat
As practical as it is *chic*, a beanie is one of those pieces of clothing you’ll never survive winter without. So come December, when your other merchandise is hidden under your tailored double-breasted wool coat, how else will you make your fanaticism clear to the public?
New era
2022 Cold Weather Pom Pom Knit: Minnesota Vikings
$33.99 at the NFL Store
Old school t-shirt “Tribute to the hometown”
You don’t have to be a sports fan to understand the enduring appeal of hyper-localized merchandise. Whether we’re talking restaurant pens, museum bags, or, say, a Nashville Hot Chicken t-shirt, garments like these Hometown Homage t-shirts are as dependable and timelessly on-trend as a good pair of Levi’s.
Tribute
Homage Titans Nashville Hot Chicken T-Shirt
$35.99 at the NFL Store
head coach hoodie
Your basic hoodie has never been more de rigueur than it is now. These days, there’s nothing sloppy or scruffy about showing off a sweatshirt: instead, it’s a nod to fashion and irony at the same time. I mean, traditional as it is, this is the kind of cape you might consider pairing with your Gucci loafers and a martini.
mitchell and ness
head coach hoodie
$109.99 at the NFL Store
Half-Zip Pullover Jacket
For those winter outings where a hoodie alone is too thin, may we suggest this quarter-zip pullover jacket? As an apres-ski style game, it’s the kind of vintage-inspired fandom clothing you might see on the likes of Frank Ocean. But fear not: it will still make your team associations blatantly clear.
NFL
NFL x Staple All-Over Print Quarter-Zip Pullover Jacket
$159.99 at the NFL Store
game day t-shirt
It would be sacrilege to round out sportswear without including a t-shirt in the mix. So we suggest going the safe route and opting for a Nike x NFL jersey that feels equally fitting at your local football stadium and in your latest TikTok dance video.
NFL
CeeDee Lamb Dallas Cowboys Nike Game Team Jersey
$159.99 at the NFL Store
Women’s Cropped Hoodie
If you’re in the market for something that’s part highlight and part sports merch, you’ll hardly do better than this Wild Collective NFL Crop Hoodie. It’s raunchy, flattering, and adorned with the name of your favorite football team. Or… a soccer team.
NFL
WEAR by Erin Andrews Black Cropped Fleece Hoodie
$52.49 at the NFL Store
M&N tie dye windbreaker
For the scumbros among us, this tie-dye fleece is the perfect accompaniment to a sock-and-sandal moment. He says, “I’m fashionable, but I haven’t changed my clothes in three days,” a detail that’s all the more forgivable when you consider the fact that the fleece is a token of your fondness for sports.
NFL
Mitchell & Ness Galaxy full zip windbreaker in red
$99 at the NFL Store
Tommy Hilfiger rugby shirt
These retro pullover crew neck rugby shirts are the perfect amalgamation of vintage charm and team pride. They’ve given “someone’s boyfriend’s varsity sweater.” And frankly, whether or not you can name one of the Chiefs songs, we mean the players, these will be the perfect transitional season outerwear.
NFL
New Orleans Saints Tommy Hilfiger Striped Varsity Rugby Polo Shirt
$97.49 at the NFL Store
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