Newest Condo Amenity: In-house Lifestyle Director

Yoga classes hosted by Lifestyle Director Kelly Sullivan are among the many opportunities to … [+] socializing in New York City’s high-end Waterline Square condo.

waterline square

For generations, high-end retail establishments have offered their superior service as a reason for customers to patronize them instead of lower-priced stores. The same emphasis on service is at play in some of the nation’s highest-end residential buildings.

Sure, the tennis courts and upscale dining rooms and other physical amenities carry cachet. But, what use are they without a socialization expert who programs these spaces, ensuring unique experiences with other human beings?

That’s why one of the newer positions in ultra-luxury condominium buildings is in-house lifestyle director. Combining the roles of five-star concierge and cruise director, the in-house lifestyle director helps residents more fully engage in healthy, life-prolonging socialization, both with other residents and their own guests.

A 2019 article on CNN stated: “People who lack social connections are 50% more likely to die than others who are more connected, according to a review of 148 studies. Being isolated was also shown to have a greater effect on high blood pressure than having diabetes in old age, according to another recent study.” Socializing not only keeps loneliness at bay, it also helps sharpen memory and cognitive skills, increases feelings of happiness and well-being, and can even help people live longer.

Good comunicated

Among the buildings striving to ensure their residents are well connected to their neighbors is Waterline Square, a new $2.3 billion luxury rental and condominium development near the Hudson River on Manhattan’s Upper West Side.

As important as it was to incorporate luxurious physical amenities into the building, the developers found it equally essential to foster genuine community among its residents. Lifestyle Director Kelly Sullivan says, “Standard concierge services provide certain elements, but my role is to orchestrate behind the scenes and create a cohesive, comprehensive lifestyle for residents so they experience the best of everything. what Waterline Square has to offer with minimal effort. ,”

She hosts activities and events including yoga classes, cooking seminars, educational panels and outdoor concerts, but has also paired up fellow tennis players, as well as bringing residents together to record in Waterline Square’s own music studio.

fencing classes

At the five-star Four Seasons Private Residences One Dalton Street hotel in Boston, lifestyle and cultural coordinator Eric Jausseran harnessed his innovation and enthusiasm to bring people together to create experiences long remembered.

Among Jausseran’s many exploits: scheduling fencing lessons with an Olympic coach and partnering with TeslaRents to provide residents with free chauffeured rides anywhere within Boston city limits, as well as lifting residents’ spirits during the pandemic.

“From the beginning, our goal has always been to continually take sophistication to a new level and enchant the lives of our residents, while building a fun and loving community,” he adds. “There are no details too small when it comes to building memorable moments. It is about offering unforgettable experiences and enriching activities.”

more than neighbors

Bryan Grandison, director of lifestyle services for Extell Development’s Brooklyn Point and One Manhattan Square in New York City, says these properties transcend the concept of places to live. They are communities where residents gather for activities as diverse as rock climbing, squash and swimming.

“All of our programs, from sound bath meditations to happy hours with sommeliers, as well as barbecues, bingo and trivia nights and much more, are immensely popular and continue to attract impressive attendance,” he says.

Residents of these properties can also participate in a wide range of fitness programs, such as the “Pickleball Club,” which invades the One Manhattan Square basketball court for three hours every Saturday morning, as well as free fitness classes. fitness and wellness to change monthly.

Grandison says, “We love seeing our residents become more than just neighbors.”

Source: www.forbes.com