kush League, a minority-owned company based in Chicago, announced that it is getting ready to launch your brand in various product categories. The start-up company focuses on combining music, art and cannabis, with an active, athletic and sports-focused lifestyle.
Co-founder and CEO of the company, Alex Al-Sabah, has been involved in the legalized cannabis industry since 2002 as a grower in California. Later, he started a real estate business that took him to Chicago.
Al-Sabah stated: “Being immersed in the early stages of legalization helped guide my vision. It has always been my dream to combine sports and cannabis as they both played such a big role in my life. Sports kept me out of problems and provided me with discipline, as well as a well-rounded college education. Cannabis, while heavily stigmatized among athletes, has provided me with better benefits than any prescription drug,” he added. “The Kush League brand represents those positive attributes.”
Al-Sabah feels that the time is right as cannabis use among athletes is becoming more acceptable. Many athletes are living examples of how to combine sport and cannabis in a positive and goal-oriented lifestyle. He cites characters like Sha’Carri Richardson, Kevin DurantY Brittney Griner as people who have reached the highest level.
“Our goal is to become a market-leading sports-inspired cannabis brand serving a wide range of consumers and active lifestyle enthusiasts.”
The company will launch a line of cannabis products, including flower strains and pre-rolls; a variety of healthy foods; and topicals infused with cannabinoids for muscle relief and relaxation; as well as drinks and other products in the future.
Kush League will also launch a clothing line, which will include a number of limited-edition, artist-created designs.
The brand will be officially presented in Chicago at the KVL International Flower Ball on November 5, 2022.
Photo: Benzinga; Sources: courtesy of islandworks, lindsayfox via Pixabay
Source: news.google.com