Fragrances dominate wish lists — and shopping baskets — of consumers this summer.
Online purchases of fragrances with Klarna are up 81 percent compared to the same period last year, and the category also largely dominates the platform’s list of most-saved beauty products for summer 2022.
Despite this, it is blush that has seen the most significant increase in demand on the platform lately, with online purchases of blush products made with Klarna increasing by 672 percent in June 2022 compared to June 2022. 2021. The TikTok-viral Rare Beauty Soft Pinch Liquid Blush reigns as Klarna’s most-saved blush this summer.
Purchases of black eyeliner and lip tint made with Klarna were also up 109 percent and 43 percent, respectively, in June 2022 compared to June 2021.
Here, the majority of Klarna-beauty products on the wish list in the US from May to July.
Tom Ford Beauty Private Blend Vanilla & Tobacco Eau de Parfum
Armani Beauty My Way Eau de Parfum
Tiffany & Co. Rose Gold Eau de Parfum
Dior Addict Lip Glow Oil
Victoria’s Secret Very Sexy Evening Luxury Fragrance Gift
Dior Sauvage Eau de Parfum
Rare Beauty Soft Pinch Liquid Blush
Chanel Chance Eau de Parfum Spray
Gucci Mémoire D’une Odeur Eau de Parfum
Olaplex No.4 Bond Maintenance Shampoo
Source: wwd.com