Bobbi Brown’s new beauty brand, Jones Road, launched during the pandemic with the goal of creating clean, high-performance makeup that’s easy to wear. “It’s clean, simple makeup for every skin type and skin tone and you don’t need to be a makeup artist to use it,” says the founder and makeup artist.
Brown is one of the greats of the beauty industry – she pioneered the “no makeup makeup” look before it became a trend and has been helping people feel empowered by enhancing their natural beauty for decades. My mom has been a devotee of her namesake makeup line (which Brown sold in 1995 and retired in 2016) since I was born, so I grew up seeing Brown’s name on the blush compacts stacked on her dresser or tubes of lip gloss. thrown in her bag. Now, with the viral beauty of Jones Road, Brown is reaching new audiences, still in the same spirit of creating less-is-more makeup looks that make you feel comfortable and confident.
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“Jones Road is for anyone who loves a natural, luminescent look that makes you look like yourself on your best day,” says Brown. “Most women don’t want to wear too much makeup, they want to wear makeup to look better. And most women don’t want to look trendy—they want beauty products that are clean, easy to apply, and basically just work. Jones Road stays true to that ideal. That sheer, naturally beautiful look feels more modern right now than a face full of makeup.”
I tried five of Jones Road’s best-selling new makeup products, from TikTok-famous What the Foundation to a surprisingly good clean mascara.
$38 at Jones Road and Credo
Jones Road’s best-selling Miracle Balm is the ultimate combination of skincare and makeup. Made with jojoba seed oil, argan oil and vitamin E, the emollient-rich balm melts onto the face to form a sheer layer of moisture and color. “It’s my favorite product because when I put it on, I instantly look better,” says Brown. “Add a soft-focus moisture wash to enhance your skin. It also reflects light, so add a touch of shimmer where you need it – cheeks, lids or lips.”
Of the nine shades that Miracle Balm comes in, I tried it in Flushed (pink tint), Magic Hour (shimmering bronze), and Au Naturel (sheer). The latter is more of a skin enhancer than anything else as it gives you a glowing glow. For just a touch of a blush shade, Flushed offers the purest pink color. My favorite of the bunch is Magic Hour, which I use as a highlighter after applying What the Foundation and The Best Blush. It blends beautifully with the foundation and has a luminous finish that gives the effect of a natural reflection. I can see why Miracle Balm is a favorite all-purpose makeup product: the color is so sheer you can apply it wherever you like and wear it alone or layered over foundation. Just remember to break the surface of the balm, with your finger or a beauty spatula, when you use it for the first time. This helps you get to the softest part of the formula which you can then warm up with your fingers before applying.
$44 at Jones Road and Credo
What the Foundation is the featured product that captivated me the most. It provided a really natural looking light coverage that evened out my complexion and, dare I say, gave me the effect of dolphin skin with just one product. I don’t usually wear foundation, most days I just wear a little bit of concealer under my eyes, and even when I try them on for work, they end up at the bottom of a big pile of makeup. This product, however, has found a permanent place in my makeup bag. I tried two shades and found that Beige worked as a perfect base shade for me, but with my summer tan, a couple of touches of Medium helped add some warmth. For application, I opt to use my fingers to blend it out, but a thick makeup brush or makeup sponge also works. The creamy base looks like a tinted moisturizer and feels rich on the skin, thanks to a host of natural oils and moisturizing ingredients like sodium hyaluronate.
$25 at Jones Road and Credo
The Face Pencil is another great example of Jones Road’s versatility. It is a practical concealer pencil that covers redness, dark circles and blemishes. Brown says it’s a favorite with makeup artists, who love the 25-shade range and its blendability. I love it to cover under the eyes and hide the redness around the nose. I tried four shades (7, 8, 9 and 10) and found it quite handy to have a couple of shades on hand. I use 7 (light with neutral undertones) to brighten the under eye area and even out redness around the nose, and 8 (light/medium with peach undertones) as a true color match to cover imperfections.
$28 at Jones Road and Credo
A new release this fall, The Best Blush was created by Brown because she’s always had a great powder blush in her back pocket. “Powder blush is what I grew up with,” he shares. “A hint of pink has always been my go-to as a makeup artist, and it’s been just as important in my own beauty routine. Even on days when I’m not wearing makeup, you’ll find pink on my cheeks… even if it’s just a hint to mimic a natural blush. It is the easiest way to lift and enhance the skin.”
Available in five rosy shades, the talc-free formula is lightweight and looks very natural, but can also be built up for more color. The squalane-infused powder can be worn on bare skin without looking chalky, or layered with Miracle Balm (“for added radiance,” according to Brown). Rosy and Sandy were the shades that worked best for me, and I used the Jones Road Blush Brush for effortless application. I also like to swipe a little on my ring finger and tap the color onto my lids for an easy, monochrome makeup look.
$26 at Jones Road and Credo
Brown says that The Mascara is another MUA favorite. “It’s really hard to do a clean black mascara, but we seem to have mastered it,” he says. To tell you the truth, I didn’t expect to like The Mascara as much as I did. With my stubborn, straight lashes, a high performance mascara is needed to keep them up all day. The mascara’s oversized curved applicator helps generously coat my lashes in one stroke, and the conditioning formula easily holds them and adds length. It wasn’t smudge-proof for me though, so I found that the best way to get a long-lasting curl is to apply a first coat of The Mascara followed by a coat of my favorite smudge-proof mascara, Twenty / Twenty Beauty Clean Sweep Mascara.
Using the above products, plus the honorable mention of The Lip Tint in Nude Rose, as well as my favorite brow products, I was able to do my makeup in under 10 minutes. The resulting look has certainly become my go-to makeup ever since I first tried the products, and I’ve re-created it for work events and date nights alike.
While I didn’t experience any issues that prevented me from purchasing any of Jones Road’s products, there are a couple of things you should know before trying it out for yourself. The light “makeup no makeup” look the line achieves doesn’t exactly reflect how the products feel on the skin. The Miracle Balm and What the Foundation specifically feel rich and heavy (some reviewers have noted a “sticky” feel), as their formulas have emollient ingredients. I think I’ll appreciate feeling that extra layer of moisture in the cold winter months, but it takes some getting used to. There have also been reviews that note a grainy texture in What the Foundation – I experienced this in the Beige jar but not in the Medium. I think this has to do with the way the ingredients settle in the container, but I was able to massage the product in without a problem and the little bits of formula mixed in without a trace. It would also be nice to see SPF in the What the Foundation formula, as similar products that act as a tinted moisturizer (such as Ilia’s Super Skin Tint) have that benefit.
Makeup enthusiasts who like the minimalist aesthetic and easy-to-use products of Ilia, Merit, Saie and Glossier will love the versatility of Jones Road. The base products, The Face Pencil, What the Foundation and Miracle Balm, are really what makes Jones Road shine. They provide a perfect base for the barely-there makeup look, and work well not only with other Jones Road products, but also with makeup from the aforementioned brands.
While Jones Road is priced slightly higher than the other no-makeup makeup-loving brands, their products feel like professional makeup tools, thanks to Brown’s expertise. A clean beauty brand (the brand avoids 2,700 potentially harmful ingredients) with a focus on performance, the products first and foremost feel like the makeup you’d find in a professional MUA kit, because that’s what they were created to do. Brown created Jones Road to fill a void in his own kit, and the result is quality cosmetics that professionals and beginners alike can benefit from.
And while we didn’t test it out for this story, Jones Road also has a line of skincare products, so if you like sticking to brand loyalty in your beauty routine, it’s got you covered.
It’s clear that Brown has been intent on creating high-performance cosmetics that work for everyone. Whether you’re shopping for your teen, yourself, or your mom, Jones Road caters to any age, skin type, or beauty routine. Best for those who love a natural look, you but better, the products are great for building confidence in your makeup skills and yourself.
Source: news.google.com