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MNTGE is a new digital fashion company that specializes in recreating metaverse wearables from actual vintage clothing. The company’s MNTGE Pass NFT launches on Wednesday and offers access to designer Sean Wotherspoon’s upcoming release and other benefits.
vintage clothing and NFTs Collectibles are very different products, but both have fueled secondary markets with value defined in part by provenance, rarity, and unique characteristics. Those commonalities led to MNTGE (pronounced “Mintage”), a digital fashion startup looking to bridge the gap between vintage clothing and fashion. metaverse.
MNTGE was founded by Nick Adler, entrepreneur and brand manager for Snoop Dogg, along with sneaker designer and streetwear store owner Sean Wotherspoon and former Adidas marketing manager Brennan Russo. Adler told him decipher that he and Russo had the “aha moment” behind MNTGE while visiting Wotherspoon’s shop, Round Two.
“We started to go really crazy,” Adler said of the parallels and potential mix between NFTs and vintage clothing.
A digital MNTGE handheld device scanned from a physical jacket. Image: MNTGE
Launching on Wednesday with a Ethereal NFT Dubbed MNTGE Pass, the company aims to bring physical vintage fashion to the world of NFTs as digital handheld devices that can be used on metaverse platforms. But it also seeks to build a community among fashion and streetwear aficionados, providing priority access to real vintage finds.
MNTGE’s plans after launching the MNTGE Pass are varied, but start with a digital fashion drop curated by Wotherspoon himself in the first quarter of 2023. The drop will showcase the type of technology the startup is playing with, using a High-end capture system: the same one used to create digital doubles of actors for movies, to perfectly recreate physical vintage clothing.
Adler showed a video demo of the jacket above, which was stitched together via footage captured by the platform and turned into a stitch-precise digital wearable. It’s based on an actual 1960s denim jacket that Wotherspoon won at auction, and Adler said his co-founder wanted to be able to see the seams on the scanned digital recreation.
Wotherspoon, who collects rare vintage clothing and has designed for brands including Nike, Adidas and Porsche, said decipher that MNTGE aims to bring “a level of detail and imagination that you wouldn’t have expected in a Web3 previous garment.”
While it would be possible for MNTGE to simply scan existing vintage garments and sell them as NFTs, there is an obvious legal hurdle to jump. Adler said the startup has obtained “broad licences” from as-yet-unannounced brands to bring its vintage fashions into the metaverse, but will first establish itself through unlicensed pieces.
Each of the 1,500 MNTGE Pass Day One NFTs will be sold for 0.5 ETH (around $640) and will grant holders access to the MNTGE token Discord community, plus priority access to Wotherspoon’s drop and more. ahead of other designers. There will also be NFTs airdropped to holders along the way, additional “easter eggs,” Adler said.
Beyond digital drops, MNTGE is working on ways to offer holders access to the kind of ancient gems that Wotherspoon and his allies regularly obtain. Pass holders will be able to shop at the future MNTGE Market online store to purchase authenticated vintage clothing, which Adler says will be sold without the typically hefty markups seen at fashion stores.
MNTGE co-founders Adler, Wotherspoon and Russo (from left), plus founding adviser Clarke Miyasaki. Image: MNTGE
MNTGE also aims to host future brick-and-mortar pop-ups around global art and fashion events, such as Art Basel or New York Fashion Week, bringing more benefits to holders. The firm is also working with popular NFTs profile photo (PFP) projects, Adler said, to develop possible future collaborations around digital clothing.
In addition to helping Snoop in his lots of NFT effortsAdler has served as a consultant for a variety of Web3 projects, including the Bored Monkey Yacht Club Y the sandbox. Now he’s creating for the metaverse at a time when NFT land plots and avatars no longer command the kind of sky-high sums and fervent demand. seen this time last year.
“No pun intended, the land grab is over,” Adler said.
Instead, with MNTGE, he said he wanted to build something original from the ground up that he believes will endure through the bear market. like hardware like VR headset and AR glasses Being more accessible and accessible in the future, Adler believes that digital clothing will be well poised to take off as an NFT-powered Web3 metaverse expands.
“Some of the hype has died, and you will see a lot of losers from the metaverse madness,” he said. “But there will be a handful that hold their own and come out as big winners. We’re going to go to a future where this metaverse exists.”
Editor’s Note: This article was updated after publication to clarify the name of the NFT Pass.
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Source: news.google.com