Atlanta, GA, August 26, 2022 (GLOBE NEWSWIRE) — Today, hotel owner, operator and developer Hotel Equities (“HE”) announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of luxury and lifestyle hotels with HE’s portfolio of full-service, award-winning hotels.

“This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the luxury and lifestyle segments. We have combined Greenwood Hospitality’s industry-leading team of passionate and experienced professionals along with their extensive infrastructure and experience management with our best-in-class training and proprietary business intelligence systems to create an offering unmatched in the luxury, full-service and experiential segments, creating tremendous trust and value for our current and future stakeholders,” said Brad Rahinsky, Chairman and CEO of Hotel Equities.

Bill Kohl, director of Greenwood Hospitality, will lead an elevated food and beverage team across the company while adding depth to the lifestyle team with the addition of Peter Tziahanas, senior vice president of operations. Tom Conran, also a director of Greenwood Hospitality, lends his skill set to further expand the new lifestyle division in the US and Canada. All disciplines will be supported by Albert Smith, President of Hotel Operations for Hotel Equities.

“We have assembled a stellar leadership team to provide tremendous overall support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests,” said Tom Conran, director of Greenwood Hospitality. “By providing unmatched best-in-class service, we look forward to continuing to expand in the lifestyle space.”

The lifestyle division now includes more than thirty assets including award-winning hotels such as The Farnam in Omaha, NE and The Henry in Dearborn, MI, both Autograph Collection by Marriott hotels, as well as the Tulsa Club, a Curio Collection by Hilton, located in Tulsa, it’s ok.

About Hotel Stocks
Hotel Equities is an award-winning, large-scale hotel ownership, management and development firm with a portfolio of more than 250 hotels and resorts in the United States and Canada. Fred Cerrone, CHA, serves as Founder and President; Brad Rahinsky serves as President and CEO. Hotel Equities is a subsidiary of 33 Degrees, an integrated management platform that combines market knowledge and industry experience across a wide range of CRE assets including office, restaurant, retail, mixed-use and multi-unit residential. For more information about Hotel Equities, visit


The Farnam_Front Tulsa Club entrance