Alo Yoga returns to the Big Apple for New York Fashion Week with a few surprises in store.
The Southern California-based swimwear, activewear and yoga brand will introduce its luxe, cold-weather ready-to-wear “Aspen Collection” through its first fashion show on September 10 at Spring Studios. The presentation will be followed by a panel discussion on wellness, mindfulness and mental health in the fashion industry.
“Alo exists at the intersection of fashion and wellness,” Danny Harris, co-founder and co-CEO of Alo, told WWD exclusively. “So we see that showing our Aspen Collection at NYFW is the perfect place.”
Los Angeles-based brand Alo Yoga offers a selection of swimwear.
Price points stretch for the luxury line. (Think $500 for a bra, $1,400 for a sweater, or even $4,500 for a few pieces.) But Harris said “the high-end line that’s as much from the studio as it is from the street with luxury design and craftsmanship” is worth every penny. .
The Aspen collection will hit stores in October and is part of Alo’s plan to expand beyond a yoga, sport and swim brand, or “air, land and ocean” as the name implies, to a full range of Lifestyle.
The brand’s presence at New York Fashion Week also marks Alo’s third season as the official wellness partner of New York Fashion Week, complete with a wellness sanctuary for attendees to make a pause while they are in the busy city.
Alo has been in expansion mode, opening stores and partnering with A-listers like Kendall Jenner, since pre-pandemic times. In December, Alo opened a 4,500-square-foot store in Miami’s Design District, which was later followed by a location in Westchester, New York, bringing the total number of stores to 14. At the time, Harris said there was about a dozen more stores in the works, including a store in New York’s Rockefeller Center, as well as cold-weather destinations, such as Aspen, Colorado and Canada. The Middle East and other international locations were also on the horizon.
“Eventually we’re going to go to major cities in Canada and major cities around the world,” Harris said. “We are looking at London, Paris, Israel, Dubai. Places like that.
There’s also Alo’s plant-based Sutra restaurant in New York, Alo House pop-ups, Alo Yoga on Roblox, and the brand’s recent foray into the music business through health and wellness-related podcasts and a recording studio at the company’s headquarters in Los Angeles. . This summer, Alo also teamed up with supermodel Candice Swanepoel for a swimsuit collaboration.
A padded jacket from Alo Yoga.
Courtesy of Alo Yoga
Source: wwd.com