Fashion Nova is setting its sights on the beauty industry.
The fast-fashion retailer will debut its first beauty line, called NovaBeauty, on Tuesday, with products in the eye and lip categories. The NovaBeauty Lip Collection consists of three products: Perfect Pout Lipstick in 26 shades and three finishes, 2-in-1 Snatched Lip Liner in 10 shades, and Moisturizing Rich Glow Lip Gloss in 12 shades. NovaBeauty will also present its Gel-ous Long Wear Waterproof Liner in 11 shades. The line took two years to make.
“The launch of NovaBeauty will meet the needs of our customers while adding a product category that embraces Fashion Nova’s spirit of inclusive and accessible glamour,” said Richard Saghian, CEO of Fashion Nova. “Beauty is an integral part of the Nova look. A dedicated beauty line will allow ‘Nova Babes’ to express their creativity and create branded looks, from head to toe.”
NovaBeauty Snatched Lip Liner
Courtesy of Fashion Nova
Saghian explained that beauty is the number one category that customers have requested from Fashion Nova for the past two years. She also stated that lip gloss and lip liner were among the most requested beauty products among Fashion Nova customers and that the company wanted to “create a lip color capsule collection as unique and diverse as our customer base.” “.
Fashion Nova plans to grow NovaBeauty through frequent launches. Next month, the line will introduce its Glow Getter face and body highlighter and a Kabuki body brush. NovaBeauty will also continue to expand shade ranges for existing products on an ongoing basis.
To align with Fashion Nova’s approachable and affordable ethos, NovaBeauty products are priced between $10 and $12. The products are available on the Fashion Nova website.
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Source: wwd.com