Fashion giant Frasers Group has announced it is phasing out fur, following talks with animal rights organization Humane Society International/UK about the barbaric nature of fur farming.
The group, which owns several well-known brands including House of Fraser, Flannels and Sports Direct, among others, will stop buying products containing the material this season.
While the group, which operates some 1,500 stores worldwide, will continue to sell its existing inventory of fur-containing items, it says it will keep consumers informed when its outlets are fur-free.
The fashion giant joins a host of other retailers in ditching the controversial material, with brands including Dolce & Gabbana, Prada, Burberry, Chanel, Gucci, Farfetch and Net-a-Porter among which have vowed to drop of wearing fur in recent years.
According to Humane Society International/UK (HSI), this latest announcement “signals the accelerating decline of the fur trade and adds further pressure on the few remaining fashion brands that continue to sell fur to follow suit.”
‘Committed to a fur-free future’
Speaking at a recent AGM, Frasers Group chief executive Michael Murray confirmed that the organization will dispose of the material.
He said: “Frasers Group is committed to a fur-free future. The Group’s intention is to stop buying leather products from its partners based on orders for the next season.
“The company will issue letters to all its suppliers requesting that leather products not be supplied to the Group.”
At the AGM, Group Chairman David Daly thanked HSI/UK for their support in helping the company make this decision.
Fraser Group
In a statement sent to vegan food and lifeHSI/UK Chief Executive Claire Bass said: “We are delighted to have been able to work with Frasers Group and applaud them for making the important decision to stop buying fur.
“By making this commitment to a fur-free future, Frasers Group is showing that it is a company in tune with the vast majority of the British public who believe that animals should not suffer in the name of fashion.
“As a retail and brand powerhouse, Frasers Group’s decision is another critical milestone in the fur-free revolution taking place in the UK and brings us another big step closer to a fur-free Britain.
“We look forward to continuing to work with the company to set an end date for its inventory phase-out period, so consumers can be sure when Frasers Group will be completely fur-free.”
Want to know more about why so many brands are moving away from fur? Learn about the suffering caused by industrial fur farming.
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Source: news.google.com