Columbus, Ohio–(COMMERCIAL WIRE)–Fashion apparel retailer Express, Inc. (NYSE: EXPR) announces the brand’s ‘Made to #ExpressYou’ activations that bring fashion month to customers across the country. The in-person and social media initiatives will kick off with the brand’s first ‘Made to #ExpressYou’ Pop-Up Styling Hub in New York City on September 9-10. Celebrity Express Stylists – Allison Bornstein, Brandon Williams, Sam Spector, Y Zerina Ackers – will arrange personal style appointments for event attendees.
“As we approached the fall season, we wanted to make fashion month accessible to everyone, and our ‘Made to #ExpressYou’ activations are meant to inspire customers to find and share their style,” said Sara. Tervo, Executive Vice President and Chief Marketing Officer. Official in Express. “As part of our style community, we’re leveraging our celebrity stylists to help people dress with confidence and offer our innovative TikTok branding effect so users can share the trends they love this season with others.”
The ‘Made for #ExpressYou’ Pop-Up Styling Hub will bring the power of the Express community to New York City by helping people dress with confidence in the brand’s Fall 2022 collection. Appointments with the brand’s Celeb Stylists will take place in the Express Styling Hub designed as a luxury dressing room. Actor and digital creator chris olson will also make a guest appearance and create ‘street style’ content on September 9th at the Flatiron location. Express Styling Hub will be open to the public from 9:00 am to 5:00 pm EST and customers can join the stylists at the following locations:
Friday, September 9 – Flatiron
130 Fifth Ave., New York, NY between 18th St. and 19th St.
Saturday September 10 – Meatpacking
446 West 14th St., New York, NY between Washington St. and 10th Ave.
The momentum will continue with the brand introducing an engaging new way for customers to celebrate their style with its “Walk the Runway” TikTok branded effect from September 9 to October 31. Users will be able to turn any backdrop into a custom runway to show off how they express themselves through style. The branding effect will be accessed via a TikCode by opening the “Friends” tab within TikTok, tapping the “Add Friend” button, and selecting the QR code icon to scan the codes in stores, on TikTok marketing materials. brand and in Made to #ExpressYou Style Center popup.
On September 17, the brand’s style community will host its fall style celebration with an all-day event at 98 Express stores and a digital live stream hosted by Tan France. The events will recreate the NYC Styling Hub activation by engaging customers with confidence-boosting styling, leveraging TikCodes to bring the brand effect to life, as well as exclusive giveaways, deals and more. Customers can get more information here.
About Express, Inc.
Express is a modern, multi-channel apparel and accessories brand built on versatility, driven by purpose: We create Trust. We inspire self-expression. – and powered by a community of style. Launched in 1980 on the belief that style, quality and value should be found in one place, Express has been a part of some of the biggest and most culture-defining fashion trends. Express Edit’s design philosophy ensures that the brand is always “up-to-date” so people can dress every day and for any occasion knowing that Express can help them look the way they want to look and feel the way they want to feel.
The Company operates more than 550 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile application. Express, Inc. is comprised of the Express and UpWest brands and is listed on the New York Stock Exchange under the symbol EXPR. For more information, visit www.express.com or www.upwest.com.
Source: www.businesswire.com