IMG, the official organizer and operator of New York Fashion Week: The Shows presented by Afterpay, has revealed its lineup of programming and events for September.
NYFW: The Shows is produced by IMG Focus and will take place September 9-14, live at Spring Studios and virtually on NYFW.com.
For its fifth season in collaboration with IMG, The Black in Fashion Council Discovery Showrooms returns with a new lineup including Ajovang, Atelier NDigo, Harbison, Izayla, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and Vavvoune. Additionally, designers from BIFC, Izayla, Adusei, Atelier NDigo, Muehleder, and Sammy B will create a capsule collection and pop-up store in collaboration with Mailchimp, available in Spring Studios and online.
Afterpay, the buy now, pay later platform, introduced limited edition NFTs, “The Keys to New York Fashion Week,” giving consumers access to limited edition NFTs from Altu by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds only at Keys.NYFW.com. Each designer’s NFT serves as a digital collectible and also unlocks real-world product launches and exclusive experiences during NYFW: The Shows. All proceeds from sales of designer NFT Keys will be donated to Free Arts NYC, providing art and mentorship programs to children in underserved communities in New York City. Afterpay will also partner with Area and Kim Shui to unlock consumer access to their shows.
NYFW: The Talks, IMG’s talk series, will feature industry thought leaders on fashion topics this season. Topics include “Navigating the Fictional New Age of Fashion and Art,” “Cultivating the Future for Latino Creators,” “Mindfulness in Fashion,” “New Faces in Indonesian Fashion,” “Luxury to Sustainability” and “Ten Years of New York City Ballet’s Fall Fashion Guide Wardrobe.”
Between activations, attendees can stop by Alo Yoga Wellness Sanctuary for complimentary wellness treatments during fashion week to mark the debut of the official wellness partner’s Aspen Collection, the brand’s first premium line. Keds will reveal its second exclusive capsule collection on the runway. Returning to NYFW for its second season, UPS will collaborate with Awake NY designer Angelo Baque to recognize the creative pursuits of exceptional designer talent with a connection to the Latino community. Additionally, the co-branded Lovesac and Alice + Olivia Mobile Concierge will be circulating throughout Manhattan.
Additionally, consumers can purchase tickets to shows like Badgley Mischka, The Blonds, and Dur Doux, among others, at onlocationexp.com/new-york-fashion-week-tickets.
In addition to presenting sponsor Afterpay, other official partners include Alo Yoga, Cash App, Grand Marnier, Lovesac, Mailchimp, Keds, Perrier, Tresemme, logistics partner UPS, innovation partner Yahoo, and media partner E!.
The digital destination for NYFW: The Shows is NYFW.com, for exclusive designer content, live streamed fashion shows, cultural programming and commerce during NYFW. NYFW: The Shows features more than 140 designer activations.
Shows and presentations will also be presented at Runway360, CFDA’s one-stop hub. Fans can also get a front row seat to fashion week by following @NYFW on TikTok, Instagram, Twitter and Facebook.
Source: news.google.com