NEW YORK, August 24, 2022 /PRNewswire/ — elizabeth arden expands its partnership with ULTA Beauty, the nation’s largest beauty retailer, launching in all stores in late August. The iconic beauty pioneer will be emphasizing the brand’s award-winning Ceramide Capsule collection in its range of heritage products.
“elizabeth arden strives for a balanced variety of channels between e-commerce and traditional retail. While the brand is experiencing strong growth in online sales, we recognize the importance of recruiting new customers through in-person testing and advice based on individual needs. Ulta, the nation’s predominant beauty retailer, offers consumers a wide variety of brand access and insights ranging from affordable to luxury, clean to scientific, independent to mass, making the retailer a premier destination for true beauty enthusiasts and an important partner in attracting new audiences. by elizabeth arden.” – Won Park Costof, Senior Vice President, elizabeth ardenU.S.
elizabeth arden has received rave reviews reflecting consumer devotion, leading to steady growth on Ulta.com over the past 4 years, especially for the brand’s Ceramide Capsules. Recognized for more than 150 beauty awards since its inception, elizabeth arden Ceramide capsules reign as the world leader in single-dose technology. Due to this fanaticism, Ulta’s in-store assortment in its new “Skincare We’re Loving Wall” will include the franchise’s best-selling SKUs: Advanced Ceramide Capsules Daily Youth Restoring Serum, Retinol Ceramide Capsules Line Erasing Night Serum , Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum, and Ceramide Capsules with Vitamin C Radiance Renewal Serum.
In the future, select stores will have elizabeth arden skin care experts on the floor to enhance the shopping experience and educate customers on the various product offerings. The brand also plans to implement an in-store sampling and loyalty program. elizabeth arden It’s currently available at its own e-comm, as well as Amazon, Macy’s, Dillard’s, Belk, and Boscov’s.
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elizabeth arden has been empowering women with a diverse portfolio of cutting-edge, results-driven innovation since 1910. One of the first female entrepreneurs in 20th-century America, Ms. Arden remarkably turned a thousand-dollar investment into a brand of billion dollar company that prides itself on celebrating and supporting dynamic women through beauty. Today, the iconic brand is sold in more than 120 countries and is proud to uphold its founder’s legacy of empowering women and providing high-performance, luxurious products with real results.
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