BRANCH: In the latest pairing of a luxury brand with a K-pop celebrity, Dior has enlisted South Korean singer, dancer and songwriter Jimin, a member of boy band BTS, as a global ambassador.
The band’s relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed the stage outfits for their “Love Yourself: Speak Yourself” world tour. BTS has worked with brands including McDonald’s, Coca-Cola, Samsung, and Louis Vuitton, who named them brand ambassadors in April 2021, a partnership that has now ended.
Both Vuitton and Dior belong to the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton.
BTS, who released their first album in 2013, shocked fans around the world by revealing in June that they were taking a break so that band members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook explore solo projects and complete their mandatory army. Service. Jimin recently collaborated with Bigbang’s Taeyang on his new single “Vibe”.
jimin
Courtesy of Dior
Jimin’s signing to Dior indicates that each band member can individually flex their brand power. “The South Korean artist now embodies the spirit and uniqueness of the Dior style, modernity with a timeless signature,” Dior said in a brief statement.
The house is no stranger to K-pop star power. Jisoo, a member of Blackpink, has wowed the crowds ever since she joined Dior as a global ambassador for fashion and beauty in March 2021. Dior and Jisoo have garnered the highest value social media post multiple times for Paris Fashion Week, according to data and information firm Launchmetrics.
On the men’s side, Jimin joins a group of brand ambassadors that includes Exo member Sehun and Astro’s Cha Eunwoo. Both attended the brand’s pre-fall show that took place in front of the Giza pyramids in Egypt.
jimin
Courtesy of Dior
Source: news.google.com