TikTok is easily one of our top resources for discovering all the latest beauty trends and products. And recently, the app has been inundated with reviews of new releases from some of our favorite brands, including Rare Beauty, Makeup by Mario, Benefit, and Tarte. So if you need beauty inspiration, we’ve rounded up five of the internet’s favorite new products to add to your cart.
Top 5 New TikTok Viral Beauty Releases:
Rare Beauty Positive Light Silky Touch Highlighter
Sephora
If you’ve been scrolling through TikTok recently, there’s a good chance you’ve seen this new release from Rare Beauty on their FYP. From beauty enthusiasts to founder Selena Gomez herself, it seems everyone has been trying out (and raving about) the new Silky Touch highlighter. Beauty influencer Mikayla Nogueira rushed to Sephora to shop for the out-of-stock highlighters. As she tests out the ‘illuminate’ shade, she calls the finish “beautiful,” adding that it’s “shimmery and shimmery rather than shimmery” in the video comments.
The vitreous pigments in the compact powder accentuate the skin. Using it along the cheekbones is an obvious choice, but for an all-purpose moment, we suggest applying the silky formula to the lids for a shimmery shadow. And for maximum versatility, the product comes in four radiant shades including true gold, rose bronze, champagne gold, and chilled champagne.
Buy now: $25; sephora.com
Mario Surreal Skin Foundation Makeup
Sephora
Mario’s new SurrealSkin Foundation makeup has quickly become another internet favorite for its universally appealing finishes. The luminous, flawless finishing foundation comes in 30 “flexible” shades that blend seamlessly and naturally into your skin, so multiples will work with your tone.
The lightweight formula is infused with moisture-gripping technology that keeps the product in place and hydrates skin for up to 12 hours. TikTok users like Jesse Jaggers have loved the viral base, noting that “the finish is beautiful” and “it sat really well on [their] skin.” Even Mario Dedivanovic’s video tutorial has over a million views.
Buy now: $42; sephora.com
Tarte Sculpt Tape Contour
cake
On the first day of 2023, Tarte launched its Sculpt Tape Contour, which thanks to its sponge-like applicator is undeniably comparable to the famous and ever-sold-out Charlotte Tilbury Contour Wand. TikTok influencer Alix Earle tested the two products side by side, calling the results “exactly the same.”
The creamy and blendable formula of the product gives the face a sculpted and sun-kissed structure. Plus, its five shade options are a huge advantage over Charlotte Tilbury’s two.
Buy now: $35; ulta.com
Rare Beauty Positive Light Under-Eye Illuminator
Sephora
Rare beauty launched their Positive Light Under Eye Brightener just a couple of weeks ago, but it’s already become an internet obsession. The product comes in six luminous shades that can be worn alone for a natural look or layered under your favorite concealer for an added touch of glowing coverage. Its luxurious metal applicator also simultaneously soothes and depuffs the area under the eyes.
Beauty creator Golloria tested the darker shade of the product, noting that it “blends like butter.” And as for the results, “It’s not cakey, it’s not wrinkle-free, and it really cheered me up,” she said.
InStyle editors, beauty gurus and shoppers rave about the product: “Your eyes are illuminated so subtly and naturally, it looks like you’re not wearing anything,” says a Sephora customer.
Buy now: $24; sephora.com
Benefit Cosmetics Fluff Up Flexible Brow Texture Wax
Fluff Up Brow Wax just made the five minute face even more achievable. The lightweight wax delivers a laminated brow look in just a few swipes, eliminating the need for meticulous brow grooming, as traditional wax often requires.
TikTok creator Yasmin Artistry showed off her first impressions of the product, calling the applicator “precise” and that the brow wax is “officially a staple” and “really easy to apply.”
The ingredient list includes shea butter and jojoba seed oil that nourish and condition brow hairs. This latest release from Benefit Cosmetics is a fluffy brow lover’s dream and will smooth them into place for all-day wear.
Buy now: $26; beneficiocosmeticos.com
Source: news.google.com