Your Amazon shopping cart is about to get a whole lot more luxurious. The retail giant has just made a foray into high-end fashion with the launch of the new Luxury Stores concept in Europe.
The company, which falls under the Amazon Fashion umbrella, first launched in the US in September 2020 (in collaboration with Oscar de la Renta), but is now available to customers as of today. in the UK, France, Italy, Germany and Spain. European customers will now be able to shop for ready-to-wear collections from a selection of established and emerging luxury brands, including Christopher Kane, Dundas, Elie Saab and Altuzarra, with more brands to come.
Christopher Kane
£1,095.00
The pieces you buy will come directly from participating brands and designers, who will also have independent control over their inventory, selection, and price, but will be combined with the fast, free shipping that customers have come to expect from Amazon. While the project builds on Amazon’s reputation in the luxury space and brings a broader variety of fashion options to its existing customers, it also aims to broaden the audience of each participating designer, allowing them to access a host of new buyers. .
Altuzarra
£669.00
The concept was launched in Europe with a campaign celebrating self-expression and individuality, starring the inimitable Kristen McMenamy, alongside Precious Lee, Leone Dame and Dara, shot by famed fashion photographer Angelo Pennetta. Luxury Stores at Amazon has also partnered with a number of influencers and tastemakers to form a global network of style ambassadors, including Tommy Dorfman, Camille Rowe and Imaan Hammam, who will showcase their designer wares on social media.
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Shop now at Amazon.co.uk/luxurystores.
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Source: www.harpersbazaar.com