It is a universally recognized truth that not all shampoos and conditioners are created equal. That’s why most of us tend to have a few bottle rotations on the go, right? One for frizz, one for shine, one for deep hydration, etc. Just as you would change your moisturizer from season to season, or mix and match depending on your skin’s needs (hello patchwork!), so you should be able to customize your hair care. Well, Function of Beauty’s new simplified and customizable hair care concept sets out to do just that and will soon be available in the UK.
Launching exclusively at Cult Beauty on September 1 (the waiting list is now officially open), Function of Beauty’s mission is as simple as it is ambitious: to create a bespoke regimen that can be customized to goals, needs and hair preferences. of an individual. . So how do you make a shampoo and conditioner that works for everyone? Start by not just creating a standard formula.
After two years of development, the team at Function have created four shampoo and conditioner bases, priced at £12 each, depending on your hair type and texture: straight, wavy, curly or coiled. (The curl and curl foundations are silicone-free, and all are sulfate-free, paraben-free, vegan, and cruelty-free.) Formulated with 92% ingredients of natural origin, such as coconut water, chia extracts, avocado and argan oil. the foundation is just the beginning.
From there you can select three hair goal booster shots from a selection of 10 options, which do what they say on the proverbial tin with a pack of two costing £4. They are: strengthen, deep condition, volumize , shine, curl definition, anti-frizz, soothe the scalp, lengthen, color protection and thermal protection. The thermal protection booster, for example, is packed with sesame protein to hydrate and protect heat-damaged hair, while those seeking volume will add a touch of amaranth seed to give hair body and lift, or a spike of pea to protect and strengthen. Just open your hair booster shot (you get one capsule for your shampoo, one for your conditioner), pour into your foundation and shake vigorously for 15 seconds, et voilà: your own personalized shampoo and conditioner.
There are over 3,000 possible combinations that can be created, so you can keep playing at your leisure or, you know, anytime the weather, your diet and/or lifestyle changes what your hair requires. Whether your balayage has suddenly lost its shine or a weekend in the sun has left your locks dehydrated. But that’s not the only exciting beauty release you have on your radar this week. Read on for five more new beauty releases to keep on your radar.
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