09/12/2022
As of April 1, 2023, Porsche Lifestyle GmbH & Co. KG has appointed a new chief designer. Roland Heiler, the former CEO of the Porsche Lifestyle Group and Managing Director of Porsche Design GmbH, will be followed by Carsten Monnerjan.
As the new Managing Director of Porsche Design GmbH, he will lead the creative team at Studio FA Porsche in Zell am See. The focus of his work will be to establish an even closer collaboration between the global Porsche Design studios in Zell am See, Berlin, Los Angeles, Shanghai and Ludwigsburg, as well as the Style Porsche studio in Weissach.
“It’s great that we were able to land Carsten Monnerjan as the new Head of Design for the Porsche Lifestyle Group. He is perfect for the position. His previous professional experience has always put him at the interface between automotive design and lifestyle product design, and he gained a lot of international experience doing so. This is a point of great interest for our brand design and for the industrial clientele of Studio FA Porsche,” says Stefan Buescher, CEO of the Porsche Lifestyle Group.
Carsten Monnerjan, new Design Director of the Porsche Lifestyle Group
In future, Monnerjan and his team of lifestyle and industrial design experts will work even more closely with the team led by Michael Mauer, Vice President Porsche Style at Porsche AG. The goal is to transfer the brand-defining design DNA of the sports car manufacturer even more consistently to the products of the Porsche Lifestyle Group. “The intensified collaboration between Porsche Design and the Porsche brands once again emphasizes the strategic importance of the design department,” says Michael Mauer, Vice President Porsche Style. “Future products, even beyond automobiles, will be even more consistently geared towards our design DNA. Our close collaboration will also allow us to combine our expertise and ensure that our products are future viable through a consistent brand identity in the luxury segment.”
“It is a great honor and a pleasure to join this iconic brand. For me, good design means: as little as possible and as much as necessary. That was also the premise of company founder FA Porsche: to reduce design to the essentials. I am looking forward to adding my experience and creativity to the team while enjoying Porsche’s famous design philosophy and innovative power. These are the ideal conditions for creating new trends and responding to today’s needs with agility and for further exciting developments in the Porsche Lifestyle Group product portfolio”, says Carsten Monnerjan of his future task.
After successfully developing the Porsche Design brand over decades and leaving a significant mark on its puristic and timeless design, Roland Heiler will retire. Under his leadership, Studio FA Porsche successfully implemented numerous international projects that won prestigious awards for industrial and product design. In 2021, Studio FA Porsche was designated by the Red Dot Award as the “Design Team of the Year”.
Studio FA Porsche: how good design is created
It is a long journey from an idea to a perfect product. There are multiple obstacles to overcome and creative blocks to deal with.
“I value the creative freedom, the exciting environment and, in particular, the trust they have given me over all these years. I have always felt it a great honor and exciting challenge to translate Porsche’s iconic design language beyond the sports car to our lifestyle products and, in the process, reflect both tradition and zeitgeist in design. says Roland Heiler.
“We are grateful to Roland Heiler for all his creativity and dedication. Time and time again, he was able to successfully pass on the legacy of our founder, Prof. FA Porsche, and the unique DNA of the Porsche brand to other worlds of new products, while also providing the brand with his personal style. distinctive. It has been a success story for the company, and now we want to continue writing with Carsten Monnerjan”, says Stefan Buescher.
Setting the course for the next 50 years
This year, the Porsche Design brand celebrates its 50th anniversary with design highlights from its most important product categories, such as watches and eyewear, as well as a limited capsule collection. The conclusion of this special anniversary year will coincide with the generational change in the field of design.
Porsche Design celebrates its 50th anniversary
Porsche AG congratulates Porsche Design on its golden jubilee.
“This is a defining moment for us. We plan to continue linking timeless design with innovative function in the future with our new Head of Design Carsten Monnerjan, as our company has done for the past 50 years. Our ambition is to jointly advance new developments in design and in our product portfolio and further expand the role of our design studios worldwide”, says Stefan Buescher, looking ahead.
Passion for cars and design.
In his last position, Carsten Monnerjan was Head of Design at Audi subsidiary Italdesign. There, he was able to significantly shape the team and investigate new industrial fields for the company’s design department. Between 2008 and 2012, he headed the Audi design studio in Munich as designer and manager. Together with his team, he dedicated himself to transportation design, product design and “mobility concepts of the future”. In 1993, just after graduating from university, Monnerjan began his design career as an exterior designer at the automotive group before moving to Spain to work at the VW Group’s Design Center Europe design studio. His design experience has always been focused on industrial design related to automobiles.
Source: news.google.com