Charlotte Tilbury has reigned as Brandefy’s most searched beauty brand since July 2021.
The founder and CEO of the beauty platform, Meg Pyrde, said that wWhile Charlotte Tilbury ranked ninth among Brandefy’s top brands in January 2021, searches for the brand have since increased by 255 percent, propelling it to the number one spot in July 2021, where it remains to this day. today.
Also showing resiliency are vitamin C products, which have been Brandefy’s most-searched beauty category since January 2021, even as other skincare offerings have slipped down the rankings as post-pandemic consumers return to shopping. cosmetics.
Supergoop is a newer entrant to the list of top brands, having increased search volume by 22% since July 2021, while previous 10 residents Glossier, Urban Decay and Nars have faced drops of 44%, 44 % and 23%, respectively, during the same period.
In July, the foundation entered the top 10 of product searches for the first time since before the pandemic. Similarly, mascara joined the same list for the first time since 2020. Searches for sunscreen, on the other hand, are down 21 percent compared to last year, leaving the category clinging to last place. in the ranking.
Here, Brandefy’s top beauty brands and product categories from July to mid-August 2022, ranked by search volume.
charlotte tilbury
fenthy
drunk elephant
tacha
cake
super goop
Radiance Recipe
SkinCeuticals
Benefit
estee lauder
Vitamin C
Spray/Powder Fixative
Base
Tinted Moisturizer/SPF
Cream
retinol
Mask
Primer
bronzer
sunscreen
Source: wwd.com