BLACKPINK member Jisoo, an ambassador for major brands like Dior and Cartier, made history this Fashion Month as the top-performing influencer at Paris Fashion Week this Spring/Summer 2023 season.
The K-pop star ranked first on a list of the top 10 influencers from the left-handed influencer marketing platform. According to the analytics site, the musician ranked first with a 7% engagement rate along with a total earned media value (EMV) of $22.4 million. The celebrity helped Dior gross a total of $45.5 million in EMV, helping the house become the top brand in all of PFW, followed by Saint Laurent, of which her bandmate Rosé is. ambassador. Additional brands on the list, in order, include Coperni, Valentino, Balenciaga, Chanel, Louis Vuitton, Loewe, Acne Studios and Givenchy.
In addition to Jisoo, BLACKPINK members Rosé and Jennie were in the top four on the list of most impactful influencers in PFW. Other names in the ranking include Kylie Jenner in second, Bella Hadid in fifth, Zendaya in eighth, and BTS’s J-Hope in ninth.
Top 10 Influencers at Paris Fashion Week SS23
1. BLACKPINK Jisoo ($22.4 million EMV, 7% participation rate, Dior)
2. Kylie Jenner ($22 million EMV, 1% share rate, Acne Studios, Loewe, Balenciaga)
3. BLACKPINK Rosé ($21.7 million EMV, 8.3% pledge rate, Saint Laurent)
4. BLACKPINK Jennie ($11.4 million EMV, 8.2% share rate, Chanel)
5. Bella Hadid ($11.3 million EMV, 2.6% engagement rate, Chanel, Isabel Marant, Sacai, Vivienne Westwood, Balenciaga, Victoria Beckham, Coperni, Courrèges)
6. Cha Eun Woo ($11 million EMV, 11% commitment fee, Dior)
7. Mia Khalifa ($8.7 million EMV, 11% engagement rate, Acne Studios, Loewe, Off-White™, Saint Laurent)
8. Zendaya ($8.25 million EMV, 5.4% commitment fee, Valentino)
9. J-Hope ($6.5 million EMV, 16.3% engagement rate, Louis Vuitton)
10. Vogue ($6.2 million EMV, 0.5% share rate)
Source: news.google.com