Founder and CEO of Lip Bar and Thread Beauty, Melissa Butler. Thread of beauty cosmetic products.
How is the inclusion of beauty brands?
For Melissa Butler, founder of The Lip Bar, it all comes down to looking inside and knowing you’re a badass inside and out.
On the 10th anniversary of The Lip Bar, Butler launched her second brand, Thread Beauty, which is now also sold at Target.
In 2015, she laughed from the room after being rejected on Shark Tank.
Described as a beauty brand for humans of color, Thread was developed for humans of color who are “expressive and unapologetic in their being.”
“We believe that makeup is the ultimate tool for self-expression, it is a common thread that weaves through all of humanity, regardless of our ethnicity, pronouns, or orientation. Periodt,” according to his website.
Butler, a Detroit native who strategically launched a new beauty brand, The Lip Bar in 2012, developed a national phenomenon.
“I started the company by making lipstick in my kitchen,” Butler said.
Butler earned her bachelor’s degree in Business Finance from Florida A&M University before working on Wall Street as a licensed stockbroker.
“Everyone deserves to have representation. Without it, we are left looking for validation,” he says. It was her belief in health and inclusion that led her to make lipstick in her kitchen and develop the vegan line The Lip Bar. Her goal is to empower women of all ages, races and body types to be confident. in your own skin and remember that you are enough.
Thread Beauty, which launched in early February, is also “proud” to be the first beauty brand designed with the Gen Z BIPOC community as its main attraction, “it’s never been overlooked, while also being very inclusive.” and welcomes our allies.” .”
Thread Beauty products include concealer, contour, lip gloss, complexion stick, shimmer products, blending sponge, foundation and more.
“At Thread, we say what we mean and do what makes us feel good, while freely expressing our creativity, especially through makeup,” according to their website.
Thread features 100% vegan and cruelty-free makeup products.
Butler said the company was named Thread because of human connectivity.
“The idea, no matter who we are, our shape, body, sexual orientation, we are still connected by a thread,” he said.
“At Thread, we believe that makeup is the best tool for self-expression,” Thread’s website stated. “It is a connecting thread that weaves through all of humanity, regardless of our ethnicity, pronouns, orientation, or how much money is in the bank. We also believe that while makeup is not necessary, even though social media tries to make us feel otherwise, we are perfect just the way we are. Period
Butler told the Michigan Chronicle that her journey into the beauty industry began because she noticed a huge lack of diversity in the space. His financial experience also took a different path than the traditional beginnings of people who enter this makeup space.
“A lot of people have a background in beauty, makeup artists, and that’s far from my truth,” Butler said. “I started my career on Wall Street and ended up launching Lip Bar because of a lack of diversity and an excessive amount of chemicals, and beauty products seem like one thing and a lot of people are trying to transform, but they’re already beautiful.”
Butler added that Thread Beauty is about changing the way people think about beauty and pleasure and it’s an honor to serve the beauty community and remember that “beauty is like nothing, like no one.”
Melissa and The Lip Bar have been featured in Forbes, Essence, People, Elle, and Cosmopolitan magazines, as well as on LinkedIn, Fast Company, and The Huffington Post. And in 2018, she cemented her passion for changing beauty norms in her Ted Talk on beauty and culture.
“Thread was able to grow so fast because of all my years of learning with The Lip Bar during the early years of The Lip Bar that I wasn’t even paid a salary,” he said. “I was reinvesting all the money in the business. I knew that he wanted to do something useful and necessary in our community, [I] I always believed that.”
For more information, visit threadbeauty.co/.
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Source: news.google.com