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Amazon continues its push into fashion by opening physical retail stores.
The company opened an Amazon Style store in Columbus, Ohio on Tuesday. It’s the e-commerce giant’s second Style store in the US and first in the Midwest, according to information sent to Retail Dive.
Amazon Style launched in Los Angeles at the beginning of this year.
The store concept uses technology to streamline and enhance the shopping experience. Customers can scan a product’s QR code using the company’s shopping app to add it to a fitting room, or send products directly to the store’s pickup counter to purchase.
Once inside a fitting room, customers find their requested clothing waiting for them, along with additional products selected by staff. Shoppers can rate items to get new products in real time and request additional styles and sizes that are delivered immediately.
Customers can scan QR codes to add items to a fitting room.
Image courtesy of Amazon.
Amazon Style offers clothing, accessories, bath and body, skin care, hair care, and cosmetics. Brands include Calvin Klein, Lacoste, Levi’s, BB Dakota and Dolce Vita, along with several Amazon own brands.
As Amazon has gone further in its concept of fashion, it has retired at other physical retail stores. The company confirmed this year that it will close all of its 4-star, Books and Pop Up stores. Instead, it is pivoting to focus on its Fresh, Whole Foods Market, Amazon Go, Amazon Style stores and Just Walk Out technology.
“We remain committed to building great physical retail experiences and technologies for the long term,” a company spokesperson said at the time.
Source: news.google.com